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All (54)Brand Strategy (9)New Mexico Notes (2)Visual Identity (10)WordPress Development (15)Working with a Designer (18)

Read Time7 mins

How to Vet a WordPress Developer Before You Sign a Contract

OnApr 8, 2026
InWorking with a Designer

Five questions that filter the right WordPress developer from the wrong one, the red flags worth taking seriously, and the things you absolutely have to put in writing.

Adobe building against a bright blue sky.

Read Time6 mins

What Makes a Santa Fe Brand Look Like Santa Fe (Without the Cliches)

OnApr 8, 2026
InNew Mexico Notes

Turquoise, sunsets, and kokopelli are not Santa Fe — they are the souvenir version. Here is what actually makes a brand read as deeply local instead of decorated.

Read Time6 mins

What a Brand Style Guide Should Actually Contain (and What’s Filler)

OnApr 8, 2026
InVisual Identity

Most brand style guides are too long to be useful. Here are the five sections that earn their keep, the four that are usually filler, and a one-page version you can build today.

Read Time5 mins

Why Your Logo Should Be the Last Thing You Design

OnApr 8, 2026
InBrand Strategy

Designing a logo before you've written a brand strategy is how small businesses end up paying for two rebrands. Here's the order that saves you the second lap.

Read Time1 min

Just my type…

OnApr 5, 2022
InVisual Identity

I’m sure it’s no surprise that I love typography. I jump at any chance I get to create designs that boldly feature type. I especially love it when I can do this for logos and visual identities. I recently completed…

Read Time2 mins

All in the Family

OnApr 5, 2022
InBrand Strategy

Branding can be challenging, especially when your business reaches across industries and encompasses multiple entities. But, with some creativity and a solid foundation of fonts, colors, and shapes, one can create a family of identities that all work well together.…

Read Time2 mins

Keeping it Simple

OnAug 4, 2021
InVisual Identity

Simplicity in design can be very effective, particularly when it comes to branding. Logos and visual identities need to stand the test of time, work at both large and small scales, have personality, and work across digital and physical mediums.…

Read Time1 min

Blast from the Past

OnJul 12, 2021
InVisual Identity

I absolutely love typography. My great grandmother used to hand-typeset newspapers in the late 19th century. I even have one of her old metal moveable pieces of type. It really is incredible how far things have come. My father, though…

Read Time2 mins

The importance of good content and working with professionals

OnJul 1, 2014
InWorking with a Designer

I love collaborating with professionals and specialists. Though I fancy myself a digital jack-of-all-trades, I’m certainly no master-of-all-trades.

Patrick is one of the most creative guys I have had the opportunity to work with. He seems to have an endless pool of ideas that are fun and fresh. Besides his talent, Patrick is also a good guy to work with. He is an asset to any person or company that decides to do business with him.

Brian Tercero, The Very Best of Santa Fe