How to Announce a Rebrand Without Losing the Customers You Have
Announcing a rebrand takes more than a single email. Here's the four-week communications plan that keeps existing customers on board while giving your new identity a real launch.
Brand Strategy
Positioning, naming, and messaging. The decisions that get made before anyone opens a design tool, and why they determine whether the design works at all.
All (53)Brand Strategy (9)New Mexico Notes (2)Visual Identity (10)WordPress Development (14)Working with a Designer (18)
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How to Choose a Domain Name That Won’t Handicap Your Business Later
A domain name is one of the few pieces of brand infrastructure you carry with you for the life of your company. Here's how to pick one that supports the business you're building, not one you'll have to migrate away from later.
What Brand Discovery Actually Is (and Why Skipping It Costs More Later)
Brand discovery is the research and conversation phase that happens before any design work begins. Here's what it actually includes — and why skipping it usually costs more later.
What Your About Page Should Actually Say (and Why Most Don’t)
On most small-business sites, the About page is the weakest page. Here's what it should answer, what to cut, and a practical rewrite plan.
What “Brand Voice” Actually Sounds Like (and How to Test It)
Most small businesses don't have a brand voice — they have four pages written by four people. Here's how to define one and test whether it's working.
Naming Your Business: A Practical Framework for Founders
Naming a business is one of the few brand decisions you cannot easily revise. A working framework for founders: the six naming styles, what makes a name strong, realistic timelines and cost ranges, common pitfalls, and the tests to run before you commit.
Rebrand vs. Refresh: Which Does Your Business Actually Need?
Most businesses that think they need a rebrand actually need a refresh, and a few that think they need a refresh really need a rebrand. Here is how to tell which one you are.
Why Your Logo Should Be the Last Thing You Design
Designing a logo before you've written a brand strategy is how small businesses end up paying for two rebrands. Here's the order that saves you the second lap.
All in the Family
Branding can be challenging, especially when your business reaches across industries and encompasses multiple entities. But, with some creativity and a solid foundation of fonts, colors, and shapes, one can create a family of identities that all work well together.…