Logos, color, and typography, and the systems that hold them together. How identity work gets built, judged, and handed off.
Small-business owners often burn revision rounds on the wrong details of a new logo — color hex codes, kerning nits, gut reactions. A short field guide to what actually matters at the approval stage, and what to let go.
How to pick a brand font pairing without a design degree — the three patterns that work, the four mistakes that fall apart, and a simple test.
A short, practical tour of every logo file format in a brand handoff — SVG, EPS, PDF, PNG, JPG, plus RGB, CMYK, and Pantone — and which ones you'll actually reach for in a normal week.
How a workplace ritual at N3B Los Alamos turned into three public-facing sites — and what building a sister-brand system at miniature scale teaches about the same problem at enterprise scale.
Color psychology oversells universal meanings. The research says what actually matters is whether a color fits the brand's category and concept — here's what to focus on instead.
Most typography problems in small-business branding are three specific, common mistakes. Here is what they are, why they happen, and how to fix each one in an afternoon.
Most brand style guides are too long to be useful. Here are the five sections that earn their keep, the four that are usually filler, and a one-page version you can build today.
I’m sure it’s no surprise that I love typography. I jump at any chance I get to create designs that boldly feature type. I especially love it when I can do this for logos and visual identities. I recently completed…
Simplicity in design can be very effective, particularly when it comes to branding. Logos and visual identities need to stand the test of time, work at both large and small scales, have personality, and work across digital and physical mediums.…