New Mexico Notes

Fix Your Google Business Profile Before You Redesign Your Website

For most small businesses, the Google Business Profile drives more calls and visits than the website itself. Fix it first — here's what actually matters.

Adobe building against a bright blue sky.

What Makes a Santa Fe Brand Look Like Santa Fe (Without the Cliches)

Turquoise, sunsets, and kokopelli are not Santa Fe — they are the souvenir version. Here is what actually makes a brand read as deeply local instead of decorated.