Blog

All (61)Brand Strategy (11)New Mexico Notes (2)Visual Identity (10)WordPress Development (19)Working with a Designer (19)

Server racks in a dark data center, the hardware behind small-business web hosting

Read Time7 mins

Web Hosting for Small Businesses: What You’re Actually Paying For

OnSep 15, 2026
InWordPress Development

Hosting is the one line item most small businesses buy once and never revisit. Here is what the price tiers actually change, and the six specs worth checking before you renew.

Read Time7 mins

How to Ask for a Customer Testimonial (and What Makes One Persuasive)

OnSep 12, 2026
InBrand Strategy

Most small-business testimonials are decoration. A better ask — three narrow questions at the right moment — produces proof a hesitant buyer can use.

Read Time6 mins

Does Your Business Need a Tagline? How to Write One That Earns Its Place

OnSep 10, 2026
InBrand Strategy

A tagline is optional, and a generic one is worse than none. How to tell whether your business needs one, and how to write a line that actually says something.

Adobe building with turquoise-painted window frames and door in Santa Fe, New Mexico

Read Time7 mins

Bilingual Websites: What It Actually Takes to Run a Site in English and Spanish

OnSep 6, 2026
InWordPress Development

About a quarter of New Mexico households speak Spanish at home. Here is what a second language on your website actually involves — the plugin, the translation budget, the pages worth translating, and the pieces that get missed.

Adobe-style home with desert landscaping and a driveway, the kind of property listing a Santa Fe brokerage displays through an IDX feed

Read Time7 mins

IDX Integration: How MLS Listings Get on Your Real Estate Website

OnSep 3, 2026
InWordPress Development

IDX is a policy before it is a technology. Here is what an MLS feed actually gives a brokerage, the three ways listings can be displayed, and what each one costs.

A set of keys on a wooden desk, representing ownership of and access to a business website

Read Time8 mins

Who Actually Owns Your Website? Domains, Code, Fonts, and Accounts

OnAug 28, 2026
InWorking with a Designer

Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.

A stuccoed wall where the surface render has fallen away, exposing sound brickwork underneath

Read Time8 mins

Which Website Choices Age Well, and Which Lock You In?

OnAug 24, 2026
InWordPress Development

Some build decisions still work fifteen years later. Others died with the company behind them. What two decades of building shows about the difference, and the one question to ask about a proposal.

A ring of old iron skeleton keys hanging from a nail on a weathered wooden wall

Read Time9 mins

WordPress Security for Small Businesses: Most Sites Are Not Broken Into, They Are Logged Into

OnAug 23, 2026
InWordPress Development

The dramatic version of a hacked website has someone defeating a firewall. The ordinary version is a reused password, a plugin nobody updated, or an admin account belonging to a contractor who left in 2019.

Read Time6 mins

How to Approve a Logo: What to Look At and What to Ignore

OnAug 18, 2026
InVisual Identity

Small-business owners often burn revision rounds on the wrong details of a new logo — color hex codes, kerning nits, gut reactions. A short field guide to what actually matters at the approval stage, and what to let go.

Patrick's design sense opened up new possibilities for our website. His keen sense of matching client needs and skills to the available tools produced a site that we love working with. And his relaxed and responsive personal style made the whole project a pleasant experience.

Cecile LaBore, Recovery Systems Institute