A practical, pre-project checklist for small businesses: content inventory, URL mapping, media prep, sitemap, and copy — before the developer starts the clock.
A plain-English guide to ADA website compliance for small businesses in 2026 — what WCAG 2.2 actually asks for, why lawsuits are rising, and a realistic checklist to get you from sitting duck to reasonably defensible.
A practical guide for small-business owners on website photography without a pro budget — when stock is fine, when it isn't, and what to shoot with the phone you already have.
Most business owners don't notice the moment their website stops keeping pace with the business. Here are the signs worth paying attention to — and how to tell whether patching costs more than rebuilding.
Direct mail still outperforms email response by roughly 37x in 2026. A practical look at what print marketing earns its keep for small businesses — postcards, packaging, signage, sales sheets — and what's just vanity spend.
Brand discovery is the research and conversation phase that happens before any design work begins. Here's what it actually includes — and why skipping it usually costs more later.
A short, practical tour of every logo file format in a brand handoff — SVG, EPS, PDF, PNG, JPG, plus RGB, CMYK, and Pantone — and which ones you'll actually reach for in a normal week.
A contact page is the lowest-friction conversion path on a website. Here is what belongs on it, what to leave off, and the form-field rule that actually gets people to reach out.
A practical guide to what every small-business website footer should include, what doesn't belong, and a six-point checklist you can run today.
Patrick is a web developer extraordinaire! We worked together on the UI of a web application to rate and review politicians. His deployments were prompt, and above standard. His UI work is clean, and solid. His work is well thought-out, which speaks to his expertise as a brand consultant.