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All (55)Brand Strategy (9)New Mexico Notes (2)Visual Identity (10)WordPress Development (16)Working with a Designer (18)

A stuccoed wall where the surface render has fallen away, exposing sound brickwork underneath

Read Time8 mins

Which Website Choices Age Well, and Which Lock You In?

OnAug 24, 2026
InWordPress Development

Some build decisions still work fifteen years later. Others died with the company behind them. What two decades of building shows about the difference, and the one question to ask about a proposal.

A ring of old iron skeleton keys hanging from a nail on a weathered wooden wall

Read Time9 mins

WordPress Security for Small Businesses: Most Sites Are Not Broken Into, They Are Logged Into

OnAug 23, 2026
InWordPress Development

The dramatic version of a hacked website has someone defeating a firewall. The ordinary version is a reused password, a plugin nobody updated, or an admin account belonging to a contractor who left in 2019.

Read Time6 mins

How to Approve a Logo: What to Look At and What to Ignore

OnAug 18, 2026
InVisual Identity

Small-business owners often burn revision rounds on the wrong details of a new logo — color hex codes, kerning nits, gut reactions. A short field guide to what actually matters at the approval stage, and what to let go.

A grid of old metal post office boxes with brass doors

Read Time6 mins

Why Your Website’s Email Goes to Spam (and the Four Records That Fix It)

OnAug 17, 2026
InWordPress Development

A client never got the password reset for his own website. His domain had told Gmail to junk it. SPF, DKIM, DMARC and BIMI, explained plainly.

Network patch panel with rows of colored cables, the physical infrastructure behind a website

Read Time6 mins

Why Websites Fail Quietly: Four Problems You Won’t See From the Front Page

OnAug 17, 2026
InWordPress Development

A form rejected every iPhone photo for a year and nobody noticed. The work behind a website fails quietly, which is what makes it expensive.

White papers lying on an office desk next to pen,keyboard and small pot flower. Great mockup shot for showcasing a document or print design

Read Time7 mins

How to Read a WordPress Proposal: What the Line Items Actually Mean

OnAug 15, 2026
InWordPress Development

Two proposals for the same WordPress site can differ by twenty thousand dollars. Here's how to read the line items — and what to compare — so you can tell why.

A person holding a green cup with a spoon inside while looking at a laptop screen displaying a colorful chart, including a pie chart and bar graph in shades of purple, related to data visualization.

Read Time5 mins

How to Set Up 301 Redirects Before Launching a Website Redesign

OnAug 12, 2026
InWordPress Development

A step-by-step guide to redirect mapping before a WordPress redesign — what to redirect, where to send it, and how to keep the SEO you already have.

Read Time6 mins

Why Homepage Sliders Rarely Work (and What to Use Instead)

OnAug 9, 2026
InWorking with a Designer

The research on homepage carousels is one-sided: about 1% of visitors click one, and almost all of those clicks land on the first slide. Here's why sliders keep getting built anyway, the accessibility cost, and what to build in their place.

Read Time6 mins

How to Pick a Font Pairing for Your Brand (When You’re Not a Designer)

OnAug 6, 2026
InVisual Identity

How to pick a brand font pairing without a design degree — the three patterns that work, the four mistakes that fall apart, and a simple test.

Creative genius, practicality and execution are rarely found in one place. Patrick Iverson has been our exclusive resource for web design and worldwide print media advertising and marketing for four years and has been the best dollar for dollar investment we have ever made in an outsourced resource.

A. Michael Hyde, Jetworks Corporation