A practical guide to what every small-business website footer should include, what doesn't belong, and a six-point checklist you can run today.
The button labels, helper text, and error messages on your site shape conversions more than the hero headline does. Here's where microcopy earns its keep, with rules and examples from real projects.
On most small-business sites, the About page is the weakest page. Here's what it should answer, what to cut, and a practical rewrite plan.
A slow website is not just an annoyance — it is a measurable revenue leak. Here's what page speed actually costs a small business, what to measure, and where to start fixing it.
Most small businesses don't have a brand voice — they have four pages written by four people. Here's how to define one and test whether it's working.
Naming a business is one of the few brand decisions you cannot easily revise. A working framework for founders: the six naming styles, what makes a name strong, realistic timelines and cost ranges, common pitfalls, and the tests to run before you commit.
Squarespace and Wix work beautifully for simpler sites. Custom WordPress earns its complexity when a small business needs real integrations, scale, or distinctive design. A practical guide to picking the right platform the first time.
WordPress maintenance covers more than running updates. Here is what a real maintenance plan handles, what it deliberately excludes, and what it costs a small business.
The difference between a project that lands in three rounds and one that drags through eight is almost always the quality of the feedback, not the design. Here's how to give comments a designer can actually use.
Patrick's design sense opened up new possibilities for our website. His keen sense of matching client needs and skills to the available tools produced a site that we love working with. And his relaxed and responsive personal style made the whole project a pleasant experience.