How to pick a brand font pairing without a design degree — the three patterns that work, the four mistakes that fall apart, and a simple test.
Whether to publish prices on your website is a question about who you want to attract. A practical framework — and when silence is actually defensible.
Announcing a rebrand takes more than a single email. Here's the four-week communications plan that keeps existing customers on board while giving your new identity a real launch.
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.
For most small businesses, the Google Business Profile drives more calls and visits than the website itself. Fix it first — here's what actually matters.
A domain name is one of the few pieces of brand infrastructure you carry with you for the life of your company. Here's how to pick one that supports the business you're building, not one you'll have to migrate away from later.
Long before anyone opens Figma, the sitemap has already decided what a website can do. Here is what belongs on yours, and what does not.
A practical, pre-project checklist for small businesses: content inventory, URL mapping, media prep, sitemap, and copy — before the developer starts the clock.
A plain-English guide to ADA website compliance for small businesses in 2026 — what WCAG 2.2 actually asks for, why lawsuits are rising, and a realistic checklist to get you from sitting duck to reasonably defensible.
Beyond his skill as a designer and web developer, Patrick is an absolute pleasure to work with. His personable and energetic nature is something I've rarely seen in working with a designer, and he is enthusiastic to convey not only good design, but the philosophy behind it.