Five questions that filter the right WordPress developer from the wrong one, the red flags worth taking seriously, and the things you absolutely have to put in writing.
Turquoise, sunsets, and kokopelli are not Santa Fe — they are the souvenir version. Here is what actually makes a brand read as deeply local instead of decorated.
Most brand style guides are too long to be useful. Here are the five sections that earn their keep, the four that are usually filler, and a one-page version you can build today.
Designing a logo before you've written a brand strategy is how small businesses end up paying for two rebrands. Here's the order that saves you the second lap.
I’m sure it’s no surprise that I love typography. I jump at any chance I get to create designs that boldly feature type. I especially love it when I can do this for logos and visual identities. I recently completed…
Branding can be challenging, especially when your business reaches across industries and encompasses multiple entities. But, with some creativity and a solid foundation of fonts, colors, and shapes, one can create a family of identities that all work well together.…
Simplicity in design can be very effective, particularly when it comes to branding. Logos and visual identities need to stand the test of time, work at both large and small scales, have personality, and work across digital and physical mediums.…
I’m a designer, and as such I often rework my own branding and website. I enjoy what I do and sometimes need to get ideas out while I’m in between other projects. I’ve been meaning to update my own website…
There’s an old saying to not “mix business with pleasure.” Sometimes, this can definitely be true. It would be unfortunate for one to ruin the other. But, I personally value people and relationships more than business. There are exceptions to…
Patrick Iverson can deliver exceptional creative solutions in an extraordinary and professional way. His range of vision, inventive use of technology, solid communication and his personable way of being make him an excellent business partner in any creative endeavor.