Blog

Microcopy: How the Smallest Words on Your Website Do the Most Work

The button labels, helper text, and error messages on your site shape conversions more than the hero headline does. Here's where microcopy earns its keep, with rules and examples from real projects.

What Your About Page Should Actually Say (and Why Most Don’t)

On most small-business sites, the About page is the weakest page. Here's what it should answer, what to cut, and a practical rewrite plan.

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What Page Speed Actually Costs Your Business (and How to Measure It)

A slow website is not just an annoyance — it is a measurable revenue leak. Here's what page speed actually costs a small business, what to measure, and where to start fixing it.

What “Brand Voice” Actually Sounds Like (and How to Test It)

Most small businesses don't have a brand voice — they have four pages written by four people. Here's how to define one and test whether it's working.

Naming Your Business: A Practical Framework for Founders

Naming a business is one of the few brand decisions you cannot easily revise. A working framework for founders: the six naming styles, what makes a name strong, realistic timelines and cost ranges, common pitfalls, and the tests to run before you commit.

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Squarespace, Wix, or Custom WordPress: How to Decide

Squarespace and Wix work beautifully for simpler sites. Custom WordPress earns its complexity when a small business needs real integrations, scale, or distinctive design. A practical guide to picking the right platform the first time.

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What WordPress Maintenance Actually Involves (and What It Doesn’t)

WordPress maintenance covers more than running updates. Here is what a real maintenance plan handles, what it deliberately excludes, and what it costs a small business.

How to Give Design Feedback That Makes the Work Better

The difference between a project that lands in three rounds and one that drags through eight is almost always the quality of the feedback, not the design. Here's how to give comments a designer can actually use.

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When to Hire an Agency vs. an Independent Designer (and How the Cost Compares)

Agencies, independents, or something in between — a practical guide to who to hire for design work, when each option fits, and what they cost in 2026.

Patrick Iverson can deliver exceptional creative solutions in an extraordinary and professional way. His range of vision, inventive use of technology, solid communication and his personable way of being make him an excellent business partner in any creative endeavor.