About

I'm Patrick Iverson — a brand strategist and custom WordPress developer, born and raised in Santa Fe, New Mexico. Twenty-plus years of brand, design, and operations work. Off the clock: husband, father of three, fly fisher, and foodie.

Story

Brand strategist and WordPress developer running an independent practice from Santa Fe, NM since 2003 — plus husband, father of three, fly fisher, and occasional foodie.

Process

A continuous, iterative process refined over twenty years — grounded in Jesse James Garrett’s user-centered design principles and my own 4Ds: Discover, Design, Develop, Deploy.

Resumé

Twenty-five years across graphic design, UX/UI, WordPress development, and operations leadership — today balancing the COO role at Tile Farm with an ongoing independent practice.

What kind of businesses does Patrick Iverson work with?

I work primarily with small and mid-sized businesses, design agencies, and growing organizations across New Mexico and the United States. Most clients are founders, marketing leads, or creative directors evaluating a rebrand, a new website, or a brand-strategy engagement. I have been based in Santa Fe since 2003 and take on a small number of projects at a time to ensure every client gets my direct attention. Request a consultation to talk through your project.

Patrick brings passion, creativity and hard work to any project he is working on. Additionally, very few people in his industry have honed all of the skills that Patrick has managed to master. This guy can do it all.

Michael Kanner, Digital Media Consultant