


Story
Brand strategist and WordPress developer running an independent practice from Santa Fe, NM since 2003 — plus husband, father of three, fly fisher, and occasional foodie.
Process
A continuous, iterative process refined over twenty years — grounded in Jesse James Garrett’s user-centered design principles and my own 4Ds: Discover, Design, Develop, Deploy.
Resumé
Twenty-five years across graphic design, UX/UI, WordPress development, and operations leadership — today balancing the COO role at Tile Farm with an ongoing independent practice.
What kind of businesses does Patrick Iverson work with?
I work primarily with small and mid-sized businesses, design agencies, and growing organizations across New Mexico and the United States. Most clients are founders, marketing leads, or creative directors evaluating a rebrand, a new website, or a brand-strategy engagement. I have been based in Santa Fe since 2003 and take on a small number of projects at a time to ensure every client gets my direct attention. Request a consultation to talk through your project.