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All (64)Brand Strategy (11)New Mexico Notes (2)Visual Identity (10)WordPress Development (21)Working with a Designer (20)

Printed website analytics charts and a notebook on a desk

Read Time6 mins

Website Analytics for Small Businesses: The Four Numbers Worth Watching

OnSep 24, 2026
InWordPress Development

Most small-business owners open Google Analytics once, see a wall of acronyms, and close it. Four numbers answer the only question that matters: is this website working?

Website wireframe sketches and layout notes on a desk during a services page redesign

Read Time6 mins

What Your Services Pages Should Actually Say (and How Many You Need)

OnSep 21, 2026
InWorking with a Designer

Most small businesses put every service on one page. Splitting them up is the single cheapest improvement available to a service business website — here is how many pages you need and what belongs on each.

a computer desk with two monitors and a mouse

Read Time6 mins

Do You Need a Staging Site? How to Change a Live Website Without Breaking It

OnSep 18, 2026
InWordPress Development

Most WordPress sites that go down for an afternoon go down because nobody tested the change first. Here is what a staging site does, when it is worth the trouble, and the push-to-live step that quietly destroys live data.

Server racks in a dark data center, the hardware behind small-business web hosting

Read Time7 mins

Web Hosting for Small Businesses: What You’re Actually Paying For

OnSep 15, 2026
InWordPress Development

Hosting is the one line item most small businesses buy once and never revisit. Here is what the price tiers actually change, and the six specs worth checking before you renew.

Read Time7 mins

How to Ask for a Customer Testimonial (and What Makes One Persuasive)

OnSep 12, 2026
InBrand Strategy

Most small-business testimonials are decoration. A better ask — three narrow questions at the right moment — produces proof a hesitant buyer can use.

Read Time6 mins

Does Your Business Need a Tagline? How to Write One That Earns Its Place

OnSep 10, 2026
InBrand Strategy

A tagline is optional, and a generic one is worse than none. How to tell whether your business needs one, and how to write a line that actually says something.

Adobe building with turquoise-painted window frames and door in Santa Fe, New Mexico

Read Time7 mins

Bilingual Websites: What It Actually Takes to Run a Site in English and Spanish

OnSep 6, 2026
InWordPress Development

About a quarter of New Mexico households speak Spanish at home. Here is what a second language on your website actually involves — the plugin, the translation budget, the pages worth translating, and the pieces that get missed.

Adobe-style home with desert landscaping and a driveway, the kind of property listing a Santa Fe brokerage displays through an IDX feed

Read Time7 mins

IDX Integration: How MLS Listings Get on Your Real Estate Website

OnSep 3, 2026
InWordPress Development

IDX is a policy before it is a technology. Here is what an MLS feed actually gives a brokerage, the three ways listings can be displayed, and what each one costs.

A set of keys on a wooden desk, representing ownership of and access to a business website

Read Time8 mins

Who Actually Owns Your Website? Domains, Code, Fonts, and Accounts

OnAug 28, 2026
InWorking with a Designer

Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.

Patrick's design sense opened up new possibilities for our website. His keen sense of matching client needs and skills to the available tools produced a site that we love working with. And his relaxed and responsive personal style made the whole project a pleasant experience.

Cecile LaBore, Recovery Systems Institute