Blog

Your Homepage Has Five Seconds: What It Needs to Do in Them

Most visitors who leave a small-business homepage do so in the first ten to twenty seconds. Here are the four things above the fold that earn you the rest of the page.

Three Typography Mistakes That Make Your Brand Look Cheap

Most typography problems in small-business branding are three specific, common mistakes. Here is what they are, why they happen, and how to fix each one in an afternoon.

Rebrand vs. Refresh: Which Does Your Business Actually Need?

Most businesses that think they need a rebrand actually need a refresh, and a few that think they need a refresh really need a rebrand. Here is how to tell which one you are.

How to Vet a WordPress Developer Before You Sign a Contract

Five questions that filter the right WordPress developer from the wrong one, the red flags worth taking seriously, and the things you absolutely have to put in writing.

Adobe building against a bright blue sky.

What Makes a Santa Fe Brand Look Like Santa Fe (Without the Cliches)

Turquoise, sunsets, and kokopelli are not Santa Fe — they are the souvenir version. Here is what actually makes a brand read as deeply local instead of decorated.

What a Brand Style Guide Should Actually Contain (and What’s Filler)

Most brand style guides are too long to be useful. Here are the five sections that earn their keep, the four that are usually filler, and a one-page version you can build today.

Why Your Logo Should Be the Last Thing You Design

Designing a logo before you've written a brand strategy is how small businesses end up paying for two rebrands. Here's the order that saves you the second lap.

Just my type…

I’m sure it’s no surprise that I love typography. I jump at any chance I get to create designs that boldly feature type. I especially love it when I can do this for logos and visual identities. I recently completed…

All in the Family

Branding can be challenging, especially when your business reaches across industries and encompasses multiple entities. But, with some creativity and a solid foundation of fonts, colors, and shapes, one can create a family of identities that all work well together.…

Patrick is smart, easy to work alongside, and able to interpret concepts and ideas into something functional… I cannot adequately convey with brevity how impressive his skills are with every challenge he’s encountered in the varied contracts, events, websites, databases and e-commerce situations where I’ve found myself needing his help.