Who Actually Owns Your Website? Domains, Code, Fonts, and Accounts
Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.
Working with a Designer
The client’s side of a design project. How to write a brief, what happens at each round of revisions, how to give feedback that moves the work forward, and where projects most often go sideways.
All (60)Brand Strategy (11)New Mexico Notes (2)Visual Identity (10)WordPress Development (18)Working with a Designer (19)
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Why Homepage Sliders Rarely Work (and What to Use Instead)
The research on homepage carousels is one-sided: about 1% of visitors click one, and almost all of those clicks land on the first slide. Here's why sliders keep getting built anyway, the accessibility cost, and what to build in their place.
Should You Show Prices on Your Website? A Framework for Small Businesses
Whether to publish prices on your website is a question about who you want to attract. A practical framework — and when silence is actually defensible.
The Case for a Smaller Website: Why Fewer Pages Often Work Harder
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.
Why the Sitemap Is the Real Design Document (and What Belongs on Yours)
Long before anyone opens Figma, the sitemap has already decided what a website can do. Here is what belongs on yours, and what does not.
How to Prepare Content for a Website Redesign
A practical, pre-project checklist for small businesses: content inventory, URL mapping, media prep, sitemap, and copy — before the developer starts the clock.
How to Choose Photography for Your Website When You Can’t Hire a Photographer
A practical guide for small-business owners on website photography without a pro budget — when stock is fine, when it isn't, and what to shoot with the phone you already have.
How to Tell If You’ve Outgrown Your Website: Signs It’s Time to Rebuild
Most business owners don't notice the moment their website stops keeping pace with the business. Here are the signs worth paying attention to — and how to tell whether patching costs more than rebuilding.
When Print Marketing Still Earns Its Place: A 2026 Guide for Small Businesses
Direct mail still outperforms email response by roughly 37x in 2026. A practical look at what print marketing earns its keep for small businesses — postcards, packaging, signage, sales sheets — and what's just vanity spend.