The client’s side of a design project. How to write a brief, what happens at each round of revisions, how to give feedback that moves the work forward, and where projects most often go sideways.
Most small businesses put every service on one page. Splitting them up is the single cheapest improvement available to a service business website — here is how many pages you need and what belongs on each.
Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.
The research on homepage carousels is one-sided: about 1% of visitors click one, and almost all of those clicks land on the first slide. Here's why sliders keep getting built anyway, the accessibility cost, and what to build in their place.
Whether to publish prices on your website is a question about who you want to attract. A practical framework — and when silence is actually defensible.
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.
Long before anyone opens Figma, the sitemap has already decided what a website can do. Here is what belongs on yours, and what does not.
A practical, pre-project checklist for small businesses: content inventory, URL mapping, media prep, sitemap, and copy — before the developer starts the clock.
A practical guide for small-business owners on website photography without a pro budget — when stock is fine, when it isn't, and what to shoot with the phone you already have.
Most business owners don't notice the moment their website stops keeping pace with the business. Here are the signs worth paying attention to — and how to tell whether patching costs more than rebuilding.