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All (54)Brand Strategy (9)New Mexico Notes (2)Visual Identity (10)WordPress Development (15)Working with a Designer (18)

A glass mug with "good morning" text and a laptop.

Read Time6 mins

Why WordPress Is Still the Best CMS for Small Businesses in 2026

OnApr 15, 2026
InWordPress Development

WordPress runs 42.5% of the web for a reason. Here's what flexibility, SEO, and extensibility actually mean for a small business in 2026 — and where WordPress falls short.

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Read Time6 mins

Custom Post Types vs. Plugins: Which Should Run Your Product Catalog?

OnApr 13, 2026
InWordPress Development

Plugins are easy to install and quick to outgrow. Custom post types take longer to build and last longer in production. Here is how to choose between them for a product catalog.

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Read Time6 mins

The Elements of User Experience: What Business Owners Should Know Before a Website Project

OnApr 13, 2026
InWorking with a Designer

Jesse James Garrett's five-plane framework explains why some websites just work and others look fine but fall apart. Understanding it will change the questions you ask your designer.

Read Time6 mins

The Real Cost of a Free WordPress Theme

OnApr 13, 2026
InWordPress Development

A free WordPress theme costs nothing to install and somewhere between $3,000 and $15,000 to recover from. Here are the three hidden costs nobody mentions until the bill arrives.

Read Time7 mins

How to Budget for a Brand Project When You’ve Never Hired a Designer

OnApr 13, 2026
InWorking with a Designer

Brand identity for a small business typically costs $5,000–$30,000 in 2026. Here is what each piece actually costs, where to spend first if the budget is tight, and the two mistakes to avoid.

Read Time7 mins

How to Write a Creative Brief That Saves Everyone Time

OnApr 13, 2026
InWorking with a Designer

A creative brief is a business document, not a design document. Here are the six things it needs, what to leave out, and why you are the only person qualified to write it.

Read Time6 mins

Your Homepage Has Five Seconds: What It Needs to Do in Them

OnApr 13, 2026
InWordPress Development

Most visitors who leave a small-business homepage do so in the first ten to twenty seconds. Here are the four things above the fold that earn you the rest of the page.

Read Time6 mins

Three Typography Mistakes That Make Your Brand Look Cheap

OnApr 13, 2026
InVisual Identity

Most typography problems in small-business branding are three specific, common mistakes. Here is what they are, why they happen, and how to fix each one in an afternoon.

Read Time7 mins

Rebrand vs. Refresh: Which Does Your Business Actually Need?

OnApr 9, 2026
InBrand Strategy

Most businesses that think they need a rebrand actually need a refresh, and a few that think they need a refresh really need a rebrand. Here is how to tell which one you are.

Patrick Iverson is the best! I’ve been working with Patrick for many years. He has built all of our websites, and does most of our design for print advertising, digital marketing, etc. He is thoughtful, thorough, and very easy to work with. He’s the best web developer whom I’ve worked with on a variety of sites from e-commerce to complicated multi sites. Patrick has always found solutions that are exactly what we need!

Christopher Webster, Webster Enterprises