Creative genius, practicality and execution are rarely found in one place. Patrick Iverson has been our exclusive resource for web design and worldwide print media advertising and marketing for four years and has been the best dollar for dollar investment we have ever made in an outsourced resource.
Naming Your Business: A Practical Framework for Founders
Naming a business is one of the few brand decisions you cannot easily revise. A working framework for founders: the six naming styles, what makes a name strong, realistic timelines and cost ranges, common pitfalls, and the tests to run before you commit.