Twenty-five years of design, development, and operations — across graphic design, UX/UI, government technology, and startup leadership. Currently serving as COO of Tile Farm while maintaining an ongoing independent practice in brand identity and custom WordPress development. Based in Santa Fe, New Mexico since 2003.
Skills & Capabilities
Brand & Design: brand strategy, visual identity, logo design, typography, color systems, editorial design, UX/UI design, information architecture, accessibility, responsive design.
Development: WordPress, PHP, HTML, CSS, JavaScript, Advanced Custom Fields (ACF), custom post types and taxonomies, REST API, performance optimization.
Tools: Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Git.
Leadership & Operations: project management, stakeholder communication, requirements gathering, team leadership, marketing strategy, product management.
Awards
- IMA Outstanding Achievement Award — Individual Driver History Record web application (New Mexico Interactive)
- 22nd Annual Communicator Award of Distinction — Individual Driver History Record web application (New Mexico Interactive)
- Silver Addy Award — Santa Fe Spirits website (Xynergy)
Operations & Leadership
Tile Farm
Chief Operating Officer • Jan 2024 – Present
Tile Farm is a new way of experiencing math — developed by a family of teachers, mathematicians, and artists to show people of all ages how useful, intuitive, and beautiful math can be. As COO, I play an integral role in overseeing all of Tile Farm’s initiatives, balancing creativity and productivity across the team.
- Marketing oversight, including the WordPress website and Mailchimp email campaigns
- Project management with Atlassian tools across the team
- Sales funnels and support
- Media creation — graphics, video, and marketing collateral
N3B Los Alamos
System Application Analyst • Dec 2019 – Dec 2023
IT solutions — commercial off-the-shelf software (COTS) and custom application installation, support, and maintenance — for the U.S. Department of Energy, Office of Environmental Management, Los Alamos Field Office.
- Application maintenance and patching of COTS and custom software in Windows and Linux environments
- Vulnerability remediation and security patching
- IIS and Apache server administration
- Stakeholder training and cross-functional interfacing across DOE leadership, vendors, and project teams
- Concurrent project management, requirements gathering, and service desk resolution
New Mexico Interactive (NIC Inc.)
Director of Operations and Marketing • Feb 2017 – Nov 2019
eGovernment solutions — software development, data sales, and payment processing — for the State of New Mexico.
- Oversight of project management, scheduling, and resource tracking across the eGovernment portfolio
- Partner and customer relationship management
- Marketing strategy development to drive adoption of state digital services
- Enterprise payment processing integration oversight
- Requirements gathering and change management across new product development
Project Manager • Jan 2016 – Feb 2017
- Product roadmap and direction with State of New Mexico partners
- Full-cycle project management — requirements, documentation, timeline, and delivery
- Market research and transaction fee negotiation across high-volume eGovernment applications
- Marketing direction for citizen-facing products
UX/UI Designer & Front-end Developer • Feb 2013 – Jan 2016
Research, design, prototyping, development, testing, and deployment of web and mobile applications connecting New Mexico government with its citizens.
- Wireframes, prototypes, and final UI for agency review and deployment
- Adherence to usability and accessibility standards
- Graphics, marketing collateral, and training materials
Prudential Santa Fe Real Estate
Director of Marketing • Mar 2007 – Feb 2008
Graphic & Web Design
Patrick Iverson
Independent Brand Designer & WordPress Developer • 2003 – Present
Brand strategy, visual identity, and custom WordPress websites for small and mid-sized businesses, agencies, and growing organizations across New Mexico and the United States. Includes white-label WordPress development for design agencies in need of a reliable build partner.
Xynergy, Inc.
UX/UI Designer & Web Developer • Aug 2012 – Mar 2013
Research, design, prototyping, development, testing, and deployment of web and mobile applications for small businesses.
Narasopa Media LLC
UX/UI Designer & Web Developer • Mar 2012 – Feb 2013
Research, design, prototyping, development, testing, and deployment of web and mobile applications for small businesses.
Brainstorms, Inc.
Senior UX/UI Designer & Web Developer • Dec 2010 – Mar 2012
In-house product branding, packaging, websites, sales funnels, landing pages, banner ads, and email campaigns.
Gold Silk Inc.
Senior UX/UI Designer & Web Developer • Jan 2010 – Nov 2010
Evolved visual branding, established a stronger web presence, integrated new branding across advertising and editorial design, and developed digital jewelry photography.
Santa Fe New Mexican
Graphic Designer • Feb 2006 – Mar 2007
Prudential Santa Fe Real Estate
Production Artist • Feb 2005 – Feb 2006
Factory 56
Pre-press Manager and Junior Designer • Jan 2002 – Jan 2004
Internship • Jan 2000 – Dec 2001
Currently taking on select brand and custom WordPress projects. Get in touch.