Why Your Logo Should Be the Last Thing You Design
Designing a logo before you've written a brand strategy is how small businesses end up paying for two rebrands. Here's the order that saves you the second lap.
Brand Strategy
Positioning, naming, and messaging. The decisions that get made before anyone opens a design tool, and why they determine whether the design works at all.
All (60)Brand Strategy (11)New Mexico Notes (2)Visual Identity (10)WordPress Development (18)Working with a Designer (19)
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All in the Family
Branding can be challenging, especially when your business reaches across industries and encompasses multiple entities. But, with some creativity and a solid foundation of fonts, colors, and shapes, one can create a family of identities that all work well together.…