How Long Does a Rebrand Actually Take? A Realistic Timeline
A small-business rebrand takes three to six months of calendar time when decisions move on pace. Here's the phase-by-phase breakdown, and what stretches or shortens it.
Patrick Iverson
Brand strategist and custom WordPress developer, born and raised in Santa Fe. I've run an independent practice here since 2001, working with founders, marketing leads, and creative directors on rebrands, brand strategy, and websites built to last. I write here about the parts of that work clients rarely get to see.
Read MoreHow Long Does a Rebrand Actually Take? A Realistic Timeline
Three Sites, One Family: What a Side Project Taught Me About Sister Brands
How a workplace ritual at N3B Los Alamos turned into three public-facing sites — and what building a sister-brand system at miniature scale teaches about the same problem at enterprise scale.
Color Psychology Is Oversold: What Actually Matters When Choosing Brand Colors
Color psychology oversells universal meanings. The research says what actually matters is whether a color fits the brand's category and concept — here's what to focus on instead.
Why WordPress Is Still the Best CMS for Small Businesses in 2026
WordPress runs 42.5% of the web for a reason. Here's what flexibility, SEO, and extensibility actually mean for a small business in 2026 — and where WordPress falls short.
Custom Post Types vs. Plugins: Which Should Run Your Product Catalog?
Plugins are easy to install and quick to outgrow. Custom post types take longer to build and last longer in production. Here is how to choose between them for a product catalog.
The Elements of User Experience: What Business Owners Should Know Before a Website Project
Jesse James Garrett's five-plane framework explains why some websites just work and others look fine but fall apart. Understanding it will change the questions you ask your designer.
The Real Cost of a Free WordPress Theme
A free WordPress theme costs nothing to install and somewhere between $3,000 and $15,000 to recover from. Here are the three hidden costs nobody mentions until the bill arrives.
How to Budget for a Brand Project When You’ve Never Hired a Designer
Brand identity for a small business typically costs $5,000–$30,000 in 2026. Here is what each piece actually costs, where to spend first if the budget is tight, and the two mistakes to avoid.
How to Write a Creative Brief That Saves Everyone Time
A creative brief is a business document, not a design document. Here are the six things it needs, what to leave out, and why you are the only person qualified to write it.