The Real Cost of a Free WordPress Theme
A free WordPress theme costs nothing to install and somewhere between $3,000 and $15,000 to recover from. Here are the three hidden costs nobody mentions until the bill arrives.
Patrick Iverson
Brand strategist and custom WordPress developer, born and raised in Santa Fe. I've run an independent practice here since 2001, working with founders, marketing leads, and creative directors on rebrands, brand strategy, and websites built to last. I write here about the parts of that work clients rarely get to see.
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