What Belongs on a Contact Page (and What Doesn’t)
A contact page is the lowest-friction conversion path on a website. Here is what belongs on it, what to leave off, and the form-field rule that actually gets people to reach out.
Patrick Iverson
Brand strategist and custom WordPress developer, born and raised in Santa Fe. I've run an independent practice here since 2001, working with founders, marketing leads, and creative directors on rebrands, brand strategy, and websites built to last. I write here about the parts of that work clients rarely get to see.
Read MoreWhat Belongs on a Contact Page (and What Doesn’t)
What Belongs in Your Website Footer (and What’s Just Clutter)
A practical guide to what every small-business website footer should include, what doesn't belong, and a six-point checklist you can run today.
Microcopy: How the Smallest Words on Your Website Do the Most Work
The button labels, helper text, and error messages on your site shape conversions more than the hero headline does. Here's where microcopy earns its keep, with rules and examples from real projects.
What Your About Page Should Actually Say (and Why Most Don’t)
On most small-business sites, the About page is the weakest page. Here's what it should answer, what to cut, and a practical rewrite plan.
What Page Speed Actually Costs Your Business (and How to Measure It)
A slow website is not just an annoyance — it is a measurable revenue leak. Here's what page speed actually costs a small business, what to measure, and where to start fixing it.
What “Brand Voice” Actually Sounds Like (and How to Test It)
Most small businesses don't have a brand voice — they have four pages written by four people. Here's how to define one and test whether it's working.
Naming Your Business: A Practical Framework for Founders
Naming a business is one of the few brand decisions you cannot easily revise. A working framework for founders: the six naming styles, what makes a name strong, realistic timelines and cost ranges, common pitfalls, and the tests to run before you commit.
Squarespace, Wix, or Custom WordPress: How to Decide
Squarespace and Wix work beautifully for simpler sites. Custom WordPress earns its complexity when a small business needs real integrations, scale, or distinctive design. A practical guide to picking the right platform the first time.
What WordPress Maintenance Actually Involves (and What It Doesn’t)
WordPress maintenance covers more than running updates. Here is what a real maintenance plan handles, what it deliberately excludes, and what it costs a small business.