
How to Run a Brand Audit on Your Own Business
You do not need an agency to review your own brand. Five steps, a half day of work, and a one-page list of what to fix first.

You do not need an agency to review your own brand. Five steps, a half day of work, and a one-page list of what to fix first.

Most small businesses make everyone an Administrator because that is the default. Here is what each WordPress role actually does, and which one each person on your team should have.

Three ways to add a store to a small business, with the real monthly fees and processing rates for each — and the question that actually decides which one fits.

A hex code is not a brand color. Here is what a color specification needs to cover so your blue survives the press, the sign shop, and the embroidery machine.

Most backup failures come down to one of two things: half the site was never being copied, or nobody ever checked whether the copy would go back. Here is what a real backup covers, how often to run it, and how to test a restore.

Alt text is the description a screen reader reads aloud and a search engine indexes. Here is how to write it well, which images should have none at all, and how to work through the ones already on your site.

The plugin count is not the problem — it is a symptom. Here is what plugins actually cost in performance, security, and maintenance, and a four-question audit you can run yourself.

Most small-business owners open Google Analytics once, see a wall of acronyms, and close it. Four numbers answer the only question that matters: is this website working?

Most small businesses put every service on one page. Splitting them up is the single cheapest improvement available to a service business website — here is how many pages you need and what belongs on each.