How to Announce a Rebrand Without Losing the Customers You Have
Announcing a rebrand takes more than a single email. Here's the four-week communications plan that keeps existing customers on board while giving your new identity a real launch.
Patrick Iverson
Brand strategist and custom WordPress developer, born and raised in Santa Fe. I've run an independent practice here since 2003, working with founders, marketing leads, and creative directors on rebrands, brand strategy, and websites built to last. I write here about the parts of that work clients rarely get to see.
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