Why WordPress Is Still the Best CMS for Small Businesses in 2026
WordPress runs 42.5% of the web for a reason. Here's what flexibility, SEO, and extensibility actually mean for a small business in 2026 — and where WordPress falls short.
Patrick Iverson
Brand strategist and custom WordPress developer, born and raised in Santa Fe. I've run an independent practice here since 2003, working with founders, marketing leads, and creative directors on rebrands, brand strategy, and websites built to last. I write here about the parts of that work clients rarely get to see.
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Custom Post Types vs. Plugins: Which Should Run Your Product Catalog?
Plugins are easy to install and quick to outgrow. Custom post types take longer to build and last longer in production. Here is how to choose between them for a product catalog.
The Elements of User Experience: What Business Owners Should Know Before a Website Project
Jesse James Garrett's five-plane framework explains why some websites just work and others look fine but fall apart. Understanding it will change the questions you ask your designer.
The Real Cost of a Free WordPress Theme
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How to Write a Creative Brief That Saves Everyone Time
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Your Homepage Has Five Seconds: What It Needs to Do in Them
Most visitors who leave a small-business homepage do so in the first ten to twenty seconds. Here are the four things above the fold that earn you the rest of the page.
Three Typography Mistakes That Make Your Brand Look Cheap
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Rebrand vs. Refresh: Which Does Your Business Actually Need?
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