Why Your Logo Should Be the Last Thing You Design
Designing a logo before you've written a brand strategy is how small businesses end up paying for two rebrands. Here's the order that saves you the second lap.
Patrick Iverson
Brand strategist and custom WordPress developer, born and raised in Santa Fe. I've run an independent practice here since 2001, working with founders, marketing leads, and creative directors on rebrands, brand strategy, and websites built to last. I write here about the parts of that work clients rarely get to see.
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Just my type…
I’m sure it’s no surprise that I love typography. I jump at any chance I get to create designs that boldly feature type. I especially love it when I can do this for logos and visual identities. I recently completed…
All in the Family
Branding can be challenging, especially when your business reaches across industries and encompasses multiple entities. But, with some creativity and a solid foundation of fonts, colors, and shapes, one can create a family of identities that all work well together.…
Keeping it Simple
Simplicity in design can be very effective, particularly when it comes to branding. Logos and visual identities need to stand the test of time, work at both large and small scales, have personality, and work across digital and physical mediums.…
Blast from the Past
I absolutely love typography. My great grandmother used to hand-typeset newspapers in the late 19th century. I even have one of her old metal moveable pieces of type. It really is incredible how far things have come. My father, though…
The importance of good content and working with professionals
I love collaborating with professionals and specialists. Though I fancy myself a digital jack-of-all-trades, I’m certainly no master-of-all-trades.