Your Homepage Has Five Seconds: What It Needs to Do in Them
Most visitors who leave a small-business homepage do so in the first ten to twenty seconds. Here are the four things above the fold that earn you the rest of the page.
Patrick Iverson
Brand strategist and custom WordPress developer, born and raised in Santa Fe. I've run an independent practice here since 2001, working with founders, marketing leads, and creative directors on rebrands, brand strategy, and websites built to last. I write here about the parts of that work clients rarely get to see.
Read MoreYour Homepage Has Five Seconds: What It Needs to Do in Them
Three Typography Mistakes That Make Your Brand Look Cheap
Most typography problems in small-business branding are three specific, common mistakes. Here is what they are, why they happen, and how to fix each one in an afternoon.
Rebrand vs. Refresh: Which Does Your Business Actually Need?
Most businesses that think they need a rebrand actually need a refresh, and a few that think they need a refresh really need a rebrand. Here is how to tell which one you are.
How to Vet a WordPress Developer Before You Sign a Contract
Five questions that filter the right WordPress developer from the wrong one, the red flags worth taking seriously, and the things you absolutely have to put in writing.
What Makes a Santa Fe Brand Look Like Santa Fe (Without the Cliches)
Turquoise, sunsets, and kokopelli are not Santa Fe — they are the souvenir version. Here is what actually makes a brand read as deeply local instead of decorated.
What a Brand Style Guide Should Actually Contain (and What’s Filler)
Most brand style guides are too long to be useful. Here are the five sections that earn their keep, the four that are usually filler, and a one-page version you can build today.
Why Your Logo Should Be the Last Thing You Design
Designing a logo before you've written a brand strategy is how small businesses end up paying for two rebrands. Here's the order that saves you the second lap.
Just my type…
I’m sure it’s no surprise that I love typography. I jump at any chance I get to create designs that boldly feature type. I especially love it when I can do this for logos and visual identities. I recently completed…
All in the Family
Branding can be challenging, especially when your business reaches across industries and encompasses multiple entities. But, with some creativity and a solid foundation of fonts, colors, and shapes, one can create a family of identities that all work well together.…