Patrick Iverson

Patrick Iverson

Brand strategist and custom WordPress developer, born and raised in Santa Fe. I've run an independent practice here since 2001, working with founders, marketing leads, and creative directors on rebrands, brand strategy, and websites built to last. I write here about the parts of that work clients rarely get to see.
Blueprint

Keeping it Simple

Simplicity in design can be very effective, particularly when it comes to branding. Logos and visual identities need to stand the test of time, work at both large and small scales, have personality, and work across digital and physical mediums.…

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Anatomy of Type

Blast from the Past

I absolutely love typography. My great grandmother used to hand-typeset newspapers in the late 19th century. I even have one of her old metal moveable pieces of type. It really is incredible how far things have come. My father, though…

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