Your Homepage Has Five Seconds: What It Needs to Do in Them
Most visitors who leave a small-business homepage do so in the first ten to twenty seconds. Here are the four things above the fold that earn you the rest of the page.
Web Design
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Three Typography Mistakes That Make Your Brand Look Cheap
Most typography problems in small-business branding are three specific, common mistakes. Here is what they are, why they happen, and how to fix each one in an afternoon.
How to Vet a WordPress Developer Before You Sign a Contract
Five questions that filter the right WordPress developer from the wrong one, the red flags worth taking seriously, and the things you absolutely have to put in writing.
Why Your Logo Should Be the Last Thing You Design
Designing a logo before you've written a brand strategy is how small businesses end up paying for two rebrands. Here's the order that saves you the second lap.