What Belongs in Your Website Footer (and What’s Just Clutter)
A practical guide to what every small-business website footer should include, what doesn't belong, and a six-point checklist you can run today.
Web Design
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Microcopy: How the Smallest Words on Your Website Do the Most Work
The button labels, helper text, and error messages on your site shape conversions more than the hero headline does. Here's where microcopy earns its keep, with rules and examples from real projects.
What Your About Page Should Actually Say (and Why Most Don’t)
On most small-business sites, the About page is the weakest page. Here's what it should answer, what to cut, and a practical rewrite plan.
What Page Speed Actually Costs Your Business (and How to Measure It)
A slow website is not just an annoyance — it is a measurable revenue leak. Here's what page speed actually costs a small business, what to measure, and where to start fixing it.
Squarespace, Wix, or Custom WordPress: How to Decide
Squarespace and Wix work beautifully for simpler sites. Custom WordPress earns its complexity when a small business needs real integrations, scale, or distinctive design. A practical guide to picking the right platform the first time.
How to Give Design Feedback That Makes the Work Better
The difference between a project that lands in three rounds and one that drags through eight is almost always the quality of the feedback, not the design. Here's how to give comments a designer can actually use.
When to Hire an Agency vs. an Independent Designer (and How the Cost Compares)
Agencies, independents, or something in between — a practical guide to who to hire for design work, when each option fits, and what they cost in 2026.
What a Modern Nonprofit Website Actually Has to Do
A nonprofit website in 2026 is not a brochure — it is a participation tool. Here are the five real jobs a modern nonprofit site has to do, with cost ranges and examples from custom WordPress builds across New Mexico.
Custom Post Types vs. Plugins: Which Should Run Your Product Catalog?
Plugins are easy to install and quick to outgrow. Custom post types take longer to build and last longer in production. Here is how to choose between them for a product catalog.