How to Read a WordPress Proposal: What the Line Items Actually Mean
Two proposals for the same WordPress site can differ by twenty thousand dollars. Here's how to read the line items — and what to compare — so you can tell why.
Web Design
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How to Set Up 301 Redirects Before Launching a Website Redesign
A step-by-step guide to redirect mapping before a WordPress redesign — what to redirect, where to send it, and how to keep the SEO you already have.
Why Homepage Sliders Rarely Work (and What to Use Instead)
The research on homepage carousels is one-sided: about 1% of visitors click one, and almost all of those clicks land on the first slide. Here's why sliders keep getting built anyway, the accessibility cost, and what to build in their place.
Should You Show Prices on Your Website? A Framework for Small Businesses
Whether to publish prices on your website is a question about who you want to attract. A practical framework — and when silence is actually defensible.
The Case for a Smaller Website: Why Fewer Pages Often Work Harder
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.
Fix Your Google Business Profile Before You Redesign Your Website
For most small businesses, the Google Business Profile drives more calls and visits than the website itself. Fix it first — here's what actually matters.
How to Choose a Domain Name That Won’t Handicap Your Business Later
A domain name is one of the few pieces of brand infrastructure you carry with you for the life of your company. Here's how to pick one that supports the business you're building, not one you'll have to migrate away from later.
Why the Sitemap Is the Real Design Document (and What Belongs on Yours)
Long before anyone opens Figma, the sitemap has already decided what a website can do. Here is what belongs on yours, and what does not.
How to Prepare Content for a Website Redesign
A practical, pre-project checklist for small businesses: content inventory, URL mapping, media prep, sitemap, and copy — before the developer starts the clock.