Most small-business testimonials are decoration. A better ask — three narrow questions at the right moment — produces proof a hesitant buyer can use.
A tagline is optional, and a generic one is worse than none. How to tell whether your business needs one, and how to write a line that actually says something.
About a quarter of New Mexico households speak Spanish at home. Here is what a second language on your website actually involves — the plugin, the translation budget, the pages worth translating, and the pieces that get missed.
IDX is a policy before it is a technology. Here is what an MLS feed actually gives a brokerage, the three ways listings can be displayed, and what each one costs.
Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.
Some build decisions still work fifteen years later. Others died with the company behind them. What two decades of building shows about the difference, and the one question to ask about a proposal.
The dramatic version of a hacked website has someone defeating a firewall. The ordinary version is a reused password, a plugin nobody updated, or an admin account belonging to a contractor who left in 2019.
Small-business owners often burn revision rounds on the wrong details of a new logo — color hex codes, kerning nits, gut reactions. A short field guide to what actually matters at the approval stage, and what to let go.
A client never got the password reset for his own website. His domain had told Gmail to junk it. SPF, DKIM, DMARC and BIMI, explained plainly.
I can't say enough great things about Patrick Iverson. He's a beautiful designer; his work is modern and clean, and he took constructive feedback very graciously. He's a pleasure to work with: considerate, responsible, and personable. His observations were wise and insightful.