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All (80)Brand Strategy (14)New Mexico Notes (2)Visual Identity (11)WordPress Development (31)Working with a Designer (22)

Small-business owner updating online store information on a laptop at a boutique counter

Read Time7 mins

ChatGPT’s New Business Hub: What It Is and What It Means for Small Businesses

OnNov 11, 2026
InWordPress Development

OpenAI opened Business Hub in beta on November 10, 2026. Here is what a small business can actually claim, verify, and measure today, and what is still limited to US ecommerce.

Read Time7 mins

What a Design Retainer Actually Buys (and When Paying by the Project Is Smarter)

OnNov 10, 2026
InWorking with a Designer

A design retainer reserves a designer's time for a fixed monthly fee. Here is what that buys, what it costs, and the point at which paying per project is the better deal.

Read Time7 mins

How to Check If a Business Name Is Available Before You Commit

OnNov 7, 2026
InBrand Strategy

Checking whether a business name is available takes four separate searches, not one. Here is what the federal trademark register, the New Mexico entity records, the domain, and the handles each actually tell you.

a wooden table topped with papers and a pen

Read Time7 mins

How to Write a Website RFP (and When You’re Better Off Skipping It)

OnNov 4, 2026
InWorking with a Designer

A badly written website RFP does not get you better vendors, it gets you fewer. What belongs in the document, why the budget has to be in it, and the faster path when no policy requires one.

A computer monitor displaying video editing software with a timeline and preview window

Read Time7 mins

How to Size, Compress, and Format Website Images So Your Site Stays Fast

OnOct 29, 2026
InWordPress Development

Images account for more of your page weight than anything else, and on most sites they are also the easiest thing to fix. Here are the widths, formats, and file sizes worth using, and the lazy-loading setting that quietly slows one site in ten down.

Two people reviewing and signing printed documents at a desk

Read Time7 mins

Your Website Privacy Policy and Cookie Banner: What You Actually Need

OnOct 26, 2026
InWordPress Development

A privacy policy is close to mandatory for any site with a contact form. A cookie banner usually is not. What your website actually owes its visitors, and the browser signal most small-business sites quietly ignore.

Read Time7 mins

How to Write a Case Study for Your Own Website

OnOct 23, 2026
InBrand Strategy

Most small-business case studies read like receipts: a list of deliverables and a line of praise. Here is the structure that makes one persuasive instead.

Open laptop on a light wood desk, representing a small business checking how it appears in search and AI answers

Read Time7 mins

SEO, AEO, and GEO: What Small Businesses Actually Need to Do About AI Search

OnOct 23, 2026
InWordPress Development

SEO, AEO, and GEO overlap far more than the sales pitches suggest. What changed in AI search, what the research says gets cited, and where a small-business budget should go.

Blank paper form on a clipboard with a pen, representing website contact form fields

Read Time6 mins

What Your Website Form Should Ask (and What Every Extra Field Costs)

OnOct 20, 2026
InWordPress Development

A contact form is a trade, and most small-business forms get it backward. Here is which fields earn their place, which to cut, and how to route inquiries instead of lengthening one form.

I highly recommend Patrick for many professional reasons. He's a valuable asset to any project he's involved with. His creativity and ability to effectively work with a broad range of people is impressive. He's a great designer and an incredibly efficient front-end developer.

Brent Conner, New Mexico Interactive