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All (59)Brand Strategy (10)New Mexico Notes (2)Visual Identity (10)WordPress Development (18)Working with a Designer (19)

Read Time6 mins

Does Your Business Need a Tagline? How to Write One That Earns Its Place

OnSep 10, 2026
InBrand Strategy

A tagline is optional, and a generic one is worse than none. How to tell whether your business needs one, and how to write a line that actually says something.

Adobe building with turquoise-painted window frames and door in Santa Fe, New Mexico

Read Time7 mins

Bilingual Websites: What It Actually Takes to Run a Site in English and Spanish

OnSep 6, 2026
InWordPress Development

About a quarter of New Mexico households speak Spanish at home. Here is what a second language on your website actually involves — the plugin, the translation budget, the pages worth translating, and the pieces that get missed.

Adobe-style home with desert landscaping and a driveway, the kind of property listing a Santa Fe brokerage displays through an IDX feed

Read Time7 mins

IDX Integration: How MLS Listings Get on Your Real Estate Website

OnSep 3, 2026
InWordPress Development

IDX is a policy before it is a technology. Here is what an MLS feed actually gives a brokerage, the three ways listings can be displayed, and what each one costs.

A set of keys on a wooden desk, representing ownership of and access to a business website

Read Time8 mins

Who Actually Owns Your Website? Domains, Code, Fonts, and Accounts

OnAug 28, 2026
InWorking with a Designer

Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.

A stuccoed wall where the surface render has fallen away, exposing sound brickwork underneath

Read Time8 mins

Which Website Choices Age Well, and Which Lock You In?

OnAug 24, 2026
InWordPress Development

Some build decisions still work fifteen years later. Others died with the company behind them. What two decades of building shows about the difference, and the one question to ask about a proposal.

A ring of old iron skeleton keys hanging from a nail on a weathered wooden wall

Read Time9 mins

WordPress Security for Small Businesses: Most Sites Are Not Broken Into, They Are Logged Into

OnAug 23, 2026
InWordPress Development

The dramatic version of a hacked website has someone defeating a firewall. The ordinary version is a reused password, a plugin nobody updated, or an admin account belonging to a contractor who left in 2019.

Read Time6 mins

How to Approve a Logo: What to Look At and What to Ignore

OnAug 18, 2026
InVisual Identity

Small-business owners often burn revision rounds on the wrong details of a new logo — color hex codes, kerning nits, gut reactions. A short field guide to what actually matters at the approval stage, and what to let go.

A grid of old metal post office boxes with brass doors

Read Time6 mins

Why Your Website’s Email Goes to Spam (and the Four Records That Fix It)

OnAug 17, 2026
InWordPress Development

A client never got the password reset for his own website. His domain had told Gmail to junk it. SPF, DKIM, DMARC and BIMI, explained plainly.

Network patch panel with rows of colored cables, the physical infrastructure behind a website

Read Time6 mins

Why Websites Fail Quietly: Four Problems You Won’t See From the Front Page

OnAug 17, 2026
InWordPress Development

A form rejected every iPhone photo for a year and nobody noticed. The work behind a website fails quietly, which is what makes it expensive.

Beyond his skill as a designer and web developer, Patrick is an absolute pleasure to work with. His personable and energetic nature is something I've rarely seen in working with a designer, and he is enthusiastic to convey not only good design, but the philosophy behind it.

David Bau, Mirador Gallery