Blog

All (70)Brand Strategy (11)New Mexico Notes (2)Visual Identity (11)WordPress Development (26)Working with a Designer (20)

A hand holding a ring of keys, illustrating who has access to a WordPress website

Read Time7 mins

WordPress User Roles: Who on Your Team Should Have Which Access

OnOct 14, 2026
InWordPress Development

Most small businesses make everyone an Administrator because that is the default. Here is what each WordPress role actually does, and which one each person on your team should have.

Shelves of goods in a small boutique shop, the kind of inventory a business decides whether to sell online

Read Time7 mins

Should You Sell Online? How to Choose Between WooCommerce, Shopify, and Square

OnOct 11, 2026
InWordPress Development

Three ways to add a store to a small business, with the real monthly fees and processing rates for each — and the question that actually decides which one fits.

Read Time7 mins

Why Your Brand Colors Look Wrong in Print (and How to Specify Them So They Don’t)

OnOct 8, 2026
InVisual Identity

A hex code is not a brand color. Here is what a color specification needs to cover so your blue survives the press, the sign shop, and the embroidery machine.

External hard drive and laptop on a desk, used for website backups

Read Time7 mins

Website Backups: What They Actually Protect You From (and How to Test One)

OnOct 5, 2026
InWordPress Development

Most backup failures come down to one of two things: half the site was never being copied, or nobody ever checked whether the copy would go back. Here is what a real backup covers, how often to run it, and how to test a restore.

Laptop open to a grid of photographs while editing image details on a website

Read Time7 mins

How to Write Alt Text for Your Website Images (and Which Need None)

OnOct 2, 2026
InWordPress Development

Alt text is the description a screen reader reads aloud and a search engine indexes. Here is how to write it well, which images should have none at all, and how to work through the ones already on your site.

Read Time7 mins

How Many WordPress Plugins Is Too Many? How to Audit the Ones You Have

OnSep 28, 2026
InWordPress Development

The plugin count is not the problem — it is a symptom. Here is what plugins actually cost in performance, security, and maintenance, and a four-question audit you can run yourself.

Printed website analytics charts and a notebook on a desk

Read Time6 mins

Website Analytics for Small Businesses: The Four Numbers Worth Watching

OnSep 24, 2026
InWordPress Development

Most small-business owners open Google Analytics once, see a wall of acronyms, and close it. Four numbers answer the only question that matters: is this website working?

Website wireframe sketches and layout notes on a desk during a services page redesign

Read Time6 mins

What Your Services Pages Should Actually Say (and How Many You Need)

OnSep 21, 2026
InWorking with a Designer

Most small businesses put every service on one page. Splitting them up is the single cheapest improvement available to a service business website — here is how many pages you need and what belongs on each.

a computer desk with two monitors and a mouse

Read Time6 mins

Do You Need a Staging Site? How to Change a Live Website Without Breaking It

OnSep 18, 2026
InWordPress Development

Most WordPress sites that go down for an afternoon go down because nobody tested the change first. Here is what a staging site does, when it is worth the trouble, and the push-to-live step that quietly destroys live data.

I can't say enough great things about Patrick Iverson. He's a beautiful designer; his work is modern and clean, and he took constructive feedback very graciously. He's a pleasure to work with: considerate, responsible, and personable. His observations were wise and insightful.

Candace Walsh, Brainstorms, Inc