Three ways to add a store to a small business, with the real monthly fees and processing rates for each — and the question that actually decides which one fits.
A hex code is not a brand color. Here is what a color specification needs to cover so your blue survives the press, the sign shop, and the embroidery machine.
Most backup failures come down to one of two things: half the site was never being copied, or nobody ever checked whether the copy would go back. Here is what a real backup covers, how often to run it, and how to test a restore.
Alt text is the description a screen reader reads aloud and a search engine indexes. Here is how to write it well, which images should have none at all, and how to work through the ones already on your site.
The plugin count is not the problem — it is a symptom. Here is what plugins actually cost in performance, security, and maintenance, and a four-question audit you can run yourself.
Most small-business owners open Google Analytics once, see a wall of acronyms, and close it. Four numbers answer the only question that matters: is this website working?
Most small businesses put every service on one page. Splitting them up is the single cheapest improvement available to a service business website — here is how many pages you need and what belongs on each.
Most WordPress sites that go down for an afternoon go down because nobody tested the change first. Here is what a staging site does, when it is worth the trouble, and the push-to-live step that quietly destroys live data.
Hosting is the one line item most small businesses buy once and never revisit. Here is what the price tiers actually change, and the six specs worth checking before you renew.
Patrick brings passion, creativity and hard work to any project he is working on. Additionally, very few people in his industry have honed all of the skills that Patrick has managed to master. This guy can do it all.