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All (67)Brand Strategy (11)New Mexico Notes (2)Visual Identity (10)WordPress Development (24)Working with a Designer (20)

External hard drive and laptop on a desk, used for website backups

Read Time7 mins

Website Backups: What They Actually Protect You From (and How to Test One)

OnOct 5, 2026
InWordPress Development

Most backup failures come down to one of two things: half the site was never being copied, or nobody ever checked whether the copy would go back. Here is what a real backup covers, how often to run it, and how to test a restore.

Laptop open to a grid of photographs while editing image details on a website

Read Time7 mins

How to Write Alt Text for Your Website Images (and Which Need None)

OnOct 2, 2026
InWordPress Development

Alt text is the description a screen reader reads aloud and a search engine indexes. Here is how to write it well, which images should have none at all, and how to work through the ones already on your site.

Read Time7 mins

How Many WordPress Plugins Is Too Many? How to Audit the Ones You Have

OnSep 28, 2026
InWordPress Development

The plugin count is not the problem — it is a symptom. Here is what plugins actually cost in performance, security, and maintenance, and a four-question audit you can run yourself.

Printed website analytics charts and a notebook on a desk

Read Time6 mins

Website Analytics for Small Businesses: The Four Numbers Worth Watching

OnSep 24, 2026
InWordPress Development

Most small-business owners open Google Analytics once, see a wall of acronyms, and close it. Four numbers answer the only question that matters: is this website working?

Website wireframe sketches and layout notes on a desk during a services page redesign

Read Time6 mins

What Your Services Pages Should Actually Say (and How Many You Need)

OnSep 21, 2026
InWorking with a Designer

Most small businesses put every service on one page. Splitting them up is the single cheapest improvement available to a service business website — here is how many pages you need and what belongs on each.

a computer desk with two monitors and a mouse

Read Time6 mins

Do You Need a Staging Site? How to Change a Live Website Without Breaking It

OnSep 18, 2026
InWordPress Development

Most WordPress sites that go down for an afternoon go down because nobody tested the change first. Here is what a staging site does, when it is worth the trouble, and the push-to-live step that quietly destroys live data.

Server racks in a dark data center, the hardware behind small-business web hosting

Read Time7 mins

Web Hosting for Small Businesses: What You’re Actually Paying For

OnSep 15, 2026
InWordPress Development

Hosting is the one line item most small businesses buy once and never revisit. Here is what the price tiers actually change, and the six specs worth checking before you renew.

Read Time7 mins

How to Ask for a Customer Testimonial (and What Makes One Persuasive)

OnSep 12, 2026
InBrand Strategy

Most small-business testimonials are decoration. A better ask — three narrow questions at the right moment — produces proof a hesitant buyer can use.

Read Time6 mins

Does Your Business Need a Tagline? How to Write One That Earns Its Place

OnSep 10, 2026
InBrand Strategy

A tagline is optional, and a generic one is worse than none. How to tell whether your business needs one, and how to write a line that actually says something.

Patrick is one of the most creative guys I have had the opportunity to work with. He seems to have an endless pool of ideas that are fun and fresh. Besides his talent, Patrick is also a good guy to work with. He is an asset to any person or company that decides to do business with him.

Brian Tercero, The Very Best of Santa Fe