I live and work in Santa Fe, NM. Here are some projects for local business in Santa Fe and the surrounding areas.
Brand discovery is the research and conversation phase that happens before any design work begins. Here's what it actually includes — and why skipping it usually costs more later.
A short, practical tour of every logo file format in a brand handoff — SVG, EPS, PDF, PNG, JPG, plus RGB, CMYK, and Pantone — and which ones you'll actually reach for in a normal week.
The button labels, helper text, and error messages on your site shape conversions more than the hero headline does. Here's where microcopy earns its keep, with rules and examples from real projects.
On most small-business sites, the About page is the weakest page. Here's what it should answer, what to cut, and a practical rewrite plan.
Most small businesses don't have a brand voice — they have four pages written by four people. Here's how to define one and test whether it's working.
Naming a business is one of the few brand decisions you cannot easily revise. A working framework for founders: the six naming styles, what makes a name strong, realistic timelines and cost ranges, common pitfalls, and the tests to run before you commit.
Squarespace and Wix work beautifully for simpler sites. Custom WordPress earns its complexity when a small business needs real integrations, scale, or distinctive design. A practical guide to picking the right platform the first time.
WordPress maintenance covers more than running updates. Here is what a real maintenance plan handles, what it deliberately excludes, and what it costs a small business.
Agencies, independents, or something in between — a practical guide to who to hire for design work, when each option fits, and what they cost in 2026.