Should You Sell Online? How to Choose Between WooCommerce, Shopify, and Square
Three ways to add a store to a small business, with the real monthly fees and processing rates for each — and the question that actually decides which one fits.
Santa Fe, NM
I live and work in Santa Fe, NM. Here are some projects for local business in Santa Fe and the surrounding areas.
Read MoreShould You Sell Online? How to Choose Between WooCommerce, Shopify, and Square
Why Your Brand Colors Look Wrong in Print (and How to Specify Them So They Don’t)
A hex code is not a brand color. Here is what a color specification needs to cover so your blue survives the press, the sign shop, and the embroidery machine.
Website Backups: What They Actually Protect You From (and How to Test One)
Most backup failures come down to one of two things: half the site was never being copied, or nobody ever checked whether the copy would go back. Here is what a real backup covers, how often to run it, and how to test a restore.
How to Write Alt Text for Your Website Images (and Which Need None)
Alt text is the description a screen reader reads aloud and a search engine indexes. Here is how to write it well, which images should have none at all, and how to work through the ones already on your site.
How Many WordPress Plugins Is Too Many? How to Audit the Ones You Have
The plugin count is not the problem — it is a symptom. Here is what plugins actually cost in performance, security, and maintenance, and a four-question audit you can run yourself.
Website Analytics for Small Businesses: The Four Numbers Worth Watching
Most small-business owners open Google Analytics once, see a wall of acronyms, and close it. Four numbers answer the only question that matters: is this website working?
Do You Need a Staging Site? How to Change a Live Website Without Breaking It
Most WordPress sites that go down for an afternoon go down because nobody tested the change first. Here is what a staging site does, when it is worth the trouble, and the push-to-live step that quietly destroys live data.
Web Hosting for Small Businesses: What You’re Actually Paying For
Hosting is the one line item most small businesses buy once and never revisit. Here is what the price tiers actually change, and the six specs worth checking before you renew.
How to Ask for a Customer Testimonial (and What Makes One Persuasive)
Most small-business testimonials are decoration. A better ask — three narrow questions at the right moment — produces proof a hesitant buyer can use.