Website Analytics for Small Businesses: The Four Numbers Worth Watching
Most small-business owners open Google Analytics once, see a wall of acronyms, and close it. Four numbers answer the only question that matters: is this website working?
Santa Fe, NM
I live and work in Santa Fe, NM. Here are some projects for local business in Santa Fe and the surrounding areas.
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Do You Need a Staging Site? How to Change a Live Website Without Breaking It
Most WordPress sites that go down for an afternoon go down because nobody tested the change first. Here is what a staging site does, when it is worth the trouble, and the push-to-live step that quietly destroys live data.
Web Hosting for Small Businesses: What You’re Actually Paying For
Hosting is the one line item most small businesses buy once and never revisit. Here is what the price tiers actually change, and the six specs worth checking before you renew.
How to Ask for a Customer Testimonial (and What Makes One Persuasive)
Most small-business testimonials are decoration. A better ask — three narrow questions at the right moment — produces proof a hesitant buyer can use.
Does Your Business Need a Tagline? How to Write One That Earns Its Place
A tagline is optional, and a generic one is worse than none. How to tell whether your business needs one, and how to write a line that actually says something.
Bilingual Websites: What It Actually Takes to Run a Site in English and Spanish
About a quarter of New Mexico households speak Spanish at home. Here is what a second language on your website actually involves — the plugin, the translation budget, the pages worth translating, and the pieces that get missed.
IDX Integration: How MLS Listings Get on Your Real Estate Website
IDX is a policy before it is a technology. Here is what an MLS feed actually gives a brokerage, the three ways listings can be displayed, and what each one costs.
Who Actually Owns Your Website? Domains, Code, Fonts, and Accounts
Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.
WordPress Security for Small Businesses: Most Sites Are Not Broken Into, They Are Logged Into
The dramatic version of a hacked website has someone defeating a firewall. The ordinary version is a reused password, a plugin nobody updated, or an admin account belonging to a contractor who left in 2019.