How to Ask for a Customer Testimonial (and What Makes One Persuasive)
Most small-business testimonials are decoration. A better ask — three narrow questions at the right moment — produces proof a hesitant buyer can use.
Santa Fe, NM
I live and work in Santa Fe, NM. Here are some projects for local business in Santa Fe and the surrounding areas.
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Does Your Business Need a Tagline? How to Write One That Earns Its Place
A tagline is optional, and a generic one is worse than none. How to tell whether your business needs one, and how to write a line that actually says something.
Bilingual Websites: What It Actually Takes to Run a Site in English and Spanish
About a quarter of New Mexico households speak Spanish at home. Here is what a second language on your website actually involves — the plugin, the translation budget, the pages worth translating, and the pieces that get missed.
IDX Integration: How MLS Listings Get on Your Real Estate Website
IDX is a policy before it is a technology. Here is what an MLS feed actually gives a brokerage, the three ways listings can be displayed, and what each one costs.
Who Actually Owns Your Website? Domains, Code, Fonts, and Accounts
Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.
WordPress Security for Small Businesses: Most Sites Are Not Broken Into, They Are Logged Into
The dramatic version of a hacked website has someone defeating a firewall. The ordinary version is a reused password, a plugin nobody updated, or an admin account belonging to a contractor who left in 2019.
How to Read a WordPress Proposal: What the Line Items Actually Mean
Two proposals for the same WordPress site can differ by twenty thousand dollars. Here's how to read the line items — and what to compare — so you can tell why.
How to Pick a Font Pairing for Your Brand (When You’re Not a Designer)
How to pick a brand font pairing without a design degree — the three patterns that work, the four mistakes that fall apart, and a simple test.
The Case for a Smaller Website: Why Fewer Pages Often Work Harder
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.