How to Write a Case Study for Your Own Website
Most small-business case studies read like receipts: a list of deliverables and a line of praise. Here is the structure that makes one persuasive instead.
Santa Fe, NM
I live and work in Santa Fe, NM. Here are some projects for local business in Santa Fe and the surrounding areas.
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SEO, AEO, and GEO: What Small Businesses Actually Need to Do About AI Search
SEO, AEO, and GEO overlap far more than the sales pitches suggest. What changed in AI search, what the research says gets cited, and where a small-business budget should go.
How to Run a Brand Audit on Your Own Business
You do not need an agency to review your own brand. Five steps, a half day of work, and a one-page list of what to fix first.
WordPress User Roles: Who on Your Team Should Have Which Access
Most small businesses make everyone an Administrator because that is the default. Here is what each WordPress role actually does, and which one each person on your team should have.
Should You Sell Online? How to Choose Between WooCommerce, Shopify, and Square
Three ways to add a store to a small business, with the real monthly fees and processing rates for each — and the question that actually decides which one fits.
Why Your Brand Colors Look Wrong in Print (and How to Specify Them So They Don’t)
A hex code is not a brand color. Here is what a color specification needs to cover so your blue survives the press, the sign shop, and the embroidery machine.
Website Backups: What They Actually Protect You From (and How to Test One)
Most backup failures come down to one of two things: half the site was never being copied, or nobody ever checked whether the copy would go back. Here is what a real backup covers, how often to run it, and how to test a restore.
How to Write Alt Text for Your Website Images (and Which Need None)
Alt text is the description a screen reader reads aloud and a search engine indexes. Here is how to write it well, which images should have none at all, and how to work through the ones already on your site.
How Many WordPress Plugins Is Too Many? How to Audit the Ones You Have
The plugin count is not the problem — it is a symptom. Here is what plugins actually cost in performance, security, and maintenance, and a four-question audit you can run yourself.