How to Read a WordPress Proposal: What the Line Items Actually Mean
Two proposals for the same WordPress site can differ by twenty thousand dollars. Here's how to read the line items — and what to compare — so you can tell why.
Santa Fe, NM
I live and work in Santa Fe, NM. Here are some projects for local business in Santa Fe and the surrounding areas.
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How to Pick a Font Pairing for Your Brand (When You’re Not a Designer)
How to pick a brand font pairing without a design degree — the three patterns that work, the four mistakes that fall apart, and a simple test.
The Case for a Smaller Website: Why Fewer Pages Often Work Harder
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.
Fix Your Google Business Profile Before You Redesign Your Website
For most small businesses, the Google Business Profile drives more calls and visits than the website itself. Fix it first — here's what actually matters.
How to Choose a Domain Name That Won’t Handicap Your Business Later
A domain name is one of the few pieces of brand infrastructure you carry with you for the life of your company. Here's how to pick one that supports the business you're building, not one you'll have to migrate away from later.
Website Accessibility for Small Businesses: What the Law Actually Requires (and What to Actually Do)
A plain-English guide to ADA website compliance for small businesses in 2026 — what WCAG 2.2 actually asks for, why lawsuits are rising, and a realistic checklist to get you from sitting duck to reasonably defensible.
How to Choose Photography for Your Website When You Can’t Hire a Photographer
A practical guide for small-business owners on website photography without a pro budget — when stock is fine, when it isn't, and what to shoot with the phone you already have.
How to Tell If You’ve Outgrown Your Website: Signs It’s Time to Rebuild
Most business owners don't notice the moment their website stops keeping pace with the business. Here are the signs worth paying attention to — and how to tell whether patching costs more than rebuilding.
When Print Marketing Still Earns Its Place: A 2026 Guide for Small Businesses
Direct mail still outperforms email response by roughly 37x in 2026. A practical look at what print marketing earns its keep for small businesses — postcards, packaging, signage, sales sheets — and what's just vanity spend.