What Your About Page Should Actually Say (and Why Most Don’t)
On most small-business sites, the About page is the weakest page. Here's what it should answer, what to cut, and a practical rewrite plan.
UX/UI
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How to Give Design Feedback That Makes the Work Better
The difference between a project that lands in three rounds and one that drags through eight is almost always the quality of the feedback, not the design. Here's how to give comments a designer can actually use.
The Elements of User Experience: What Business Owners Should Know Before a Website Project
Jesse James Garrett's five-plane framework explains why some websites just work and others look fine but fall apart. Understanding it will change the questions you ask your designer.
Your Homepage Has Five Seconds: What It Needs to Do in Them
Most visitors who leave a small-business homepage do so in the first ten to twenty seconds. Here are the four things above the fold that earn you the rest of the page.
How to Vet a WordPress Developer Before You Sign a Contract
Five questions that filter the right WordPress developer from the wrong one, the red flags worth taking seriously, and the things you absolutely have to put in writing.