What Belongs on a Contact Page (and What Doesn’t)
A contact page is the lowest-friction conversion path on a website. Here is what belongs on it, what to leave off, and the form-field rule that actually gets people to reach out.
WordPress Development
The engineering underneath a website: hosting, security, email deliverability, redirects, performance, and the maintenance nobody notices until it fails.
All (60)Brand Strategy (11)New Mexico Notes (2)Visual Identity (10)WordPress Development (18)Working with a Designer (19)
Read MoreWhat Belongs on a Contact Page (and What Doesn’t)
What Page Speed Actually Costs Your Business (and How to Measure It)
A slow website is not just an annoyance — it is a measurable revenue leak. Here's what page speed actually costs a small business, what to measure, and where to start fixing it.
Squarespace, Wix, or Custom WordPress: How to Decide
Squarespace and Wix work beautifully for simpler sites. Custom WordPress earns its complexity when a small business needs real integrations, scale, or distinctive design. A practical guide to picking the right platform the first time.
What WordPress Maintenance Actually Involves (and What It Doesn’t)
WordPress maintenance covers more than running updates. Here is what a real maintenance plan handles, what it deliberately excludes, and what it costs a small business.
What a Modern Nonprofit Website Actually Has to Do
A nonprofit website in 2026 is not a brochure — it is a participation tool. Here are the five real jobs a modern nonprofit site has to do, with cost ranges and examples from custom WordPress builds across New Mexico.
Why WordPress Is Still the Best CMS for Small Businesses in 2026
WordPress runs 42.5% of the web for a reason. Here's what flexibility, SEO, and extensibility actually mean for a small business in 2026 — and where WordPress falls short.
Custom Post Types vs. Plugins: Which Should Run Your Product Catalog?
Plugins are easy to install and quick to outgrow. Custom post types take longer to build and last longer in production. Here is how to choose between them for a product catalog.
The Real Cost of a Free WordPress Theme
A free WordPress theme costs nothing to install and somewhere between $3,000 and $15,000 to recover from. Here are the three hidden costs nobody mentions until the bill arrives.
Your Homepage Has Five Seconds: What It Needs to Do in Them
Most visitors who leave a small-business homepage do so in the first ten to twenty seconds. Here are the four things above the fold that earn you the rest of the page.