How to Set Up 301 Redirects Before Launching a Website Redesign
A step-by-step guide to redirect mapping before a WordPress redesign — what to redirect, where to send it, and how to keep the SEO you already have.
Information Architecture
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The Case for a Smaller Website: Why Fewer Pages Often Work Harder
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.
Why the Sitemap Is the Real Design Document (and What Belongs on Yours)
Long before anyone opens Figma, the sitemap has already decided what a website can do. Here is what belongs on yours, and what does not.
How to Prepare Content for a Website Redesign
A practical, pre-project checklist for small businesses: content inventory, URL mapping, media prep, sitemap, and copy — before the developer starts the clock.
What Belongs in Your Website Footer (and What’s Just Clutter)
A practical guide to what every small-business website footer should include, what doesn't belong, and a six-point checklist you can run today.
The Elements of User Experience: What Business Owners Should Know Before a Website Project
Jesse James Garrett's five-plane framework explains why some websites just work and others look fine but fall apart. Understanding it will change the questions you ask your designer.