A badly written website RFP does not get you better vendors, it gets you fewer. What belongs in the document, why the budget has to be in it, and the faster path when no policy requires one.
A contact form is a trade, and most small-business forms get it backward. Here is which fields earn their place, which to cut, and how to route inquiries instead of lengthening one form.
Most small businesses put every service on one page. Splitting them up is the single cheapest improvement available to a service business website — here is how many pages you need and what belongs on each.
A step-by-step guide to redirect mapping before a WordPress redesign — what to redirect, where to send it, and how to keep the SEO you already have.
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.
Long before anyone opens Figma, the sitemap has already decided what a website can do. Here is what belongs on yours, and what does not.
A practical, pre-project checklist for small businesses: content inventory, URL mapping, media prep, sitemap, and copy — before the developer starts the clock.
A practical guide to what every small-business website footer should include, what doesn't belong, and a six-point checklist you can run today.
Jesse James Garrett's five-plane framework explains why some websites just work and others look fine but fall apart. Understanding it will change the questions you ask your designer.