Should You Sell Online? How to Choose Between WooCommerce, Shopify, and Square
Three ways to add a store to a small business, with the real monthly fees and processing rates for each — and the question that actually decides which one fits.
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Website Backups: What They Actually Protect You From (and How to Test One)
Most backup failures come down to one of two things: half the site was never being copied, or nobody ever checked whether the copy would go back. Here is what a real backup covers, how often to run it, and how to test a restore.
How Many WordPress Plugins Is Too Many? How to Audit the Ones You Have
The plugin count is not the problem — it is a symptom. Here is what plugins actually cost in performance, security, and maintenance, and a four-question audit you can run yourself.
Do You Need a Staging Site? How to Change a Live Website Without Breaking It
Most WordPress sites that go down for an afternoon go down because nobody tested the change first. Here is what a staging site does, when it is worth the trouble, and the push-to-live step that quietly destroys live data.
Web Hosting for Small Businesses: What You’re Actually Paying For
Hosting is the one line item most small businesses buy once and never revisit. Here is what the price tiers actually change, and the six specs worth checking before you renew.
Who Actually Owns Your Website? Domains, Code, Fonts, and Accounts
Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.
WordPress Security for Small Businesses: Most Sites Are Not Broken Into, They Are Logged Into
The dramatic version of a hacked website has someone defeating a firewall. The ordinary version is a reused password, a plugin nobody updated, or an admin account belonging to a contractor who left in 2019.
How to Choose a Domain Name That Won’t Handicap Your Business Later
A domain name is one of the few pieces of brand infrastructure you carry with you for the life of your company. Here's how to pick one that supports the business you're building, not one you'll have to migrate away from later.
What Page Speed Actually Costs Your Business (and How to Measure It)
A slow website is not just an annoyance — it is a measurable revenue leak. Here's what page speed actually costs a small business, what to measure, and where to start fixing it.