How to Write a Case Study for Your Own Website
Most small-business case studies read like receipts: a list of deliverables and a line of praise. Here is the structure that makes one persuasive instead.
Internet Marketing
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SEO, AEO, and GEO: What Small Businesses Actually Need to Do About AI Search
SEO, AEO, and GEO overlap far more than the sales pitches suggest. What changed in AI search, what the research says gets cited, and where a small-business budget should go.
Website Analytics for Small Businesses: The Four Numbers Worth Watching
Most small-business owners open Google Analytics once, see a wall of acronyms, and close it. Four numbers answer the only question that matters: is this website working?
How to Ask for a Customer Testimonial (and What Makes One Persuasive)
Most small-business testimonials are decoration. A better ask — three narrow questions at the right moment — produces proof a hesitant buyer can use.
Should You Show Prices on Your Website? A Framework for Small Businesses
Whether to publish prices on your website is a question about who you want to attract. A practical framework — and when silence is actually defensible.
How to Announce a Rebrand Without Losing the Customers You Have
Announcing a rebrand takes more than a single email. Here's the four-week communications plan that keeps existing customers on board while giving your new identity a real launch.
Fix Your Google Business Profile Before You Redesign Your Website
For most small businesses, the Google Business Profile drives more calls and visits than the website itself. Fix it first — here's what actually matters.
How to Choose a Domain Name That Won’t Handicap Your Business Later
A domain name is one of the few pieces of brand infrastructure you carry with you for the life of your company. Here's how to pick one that supports the business you're building, not one you'll have to migrate away from later.