How to Write a Creative Brief That Saves Everyone Time
A creative brief is a business document, not a design document. Here are the six things it needs, what to leave out, and why you are the only person qualified to write it.
Graphic Design
Read MoreHow to Write a Creative Brief That Saves Everyone Time
Three Typography Mistakes That Make Your Brand Look Cheap
Most typography problems in small-business branding are three specific, common mistakes. Here is what they are, why they happen, and how to fix each one in an afternoon.
Rebrand vs. Refresh: Which Does Your Business Actually Need?
Most businesses that think they need a rebrand actually need a refresh, and a few that think they need a refresh really need a rebrand. Here is how to tell which one you are.
What a Brand Style Guide Should Actually Contain (and What’s Filler)
Most brand style guides are too long to be useful. Here are the five sections that earn their keep, the four that are usually filler, and a one-page version you can build today.