Rebrand vs. Refresh: Which Does Your Business Actually Need?
Most businesses that think they need a rebrand actually need a refresh, and a few that think they need a refresh really need a rebrand. Here is how to tell which one you are.
Graphic Design
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What a Brand Style Guide Should Actually Contain (and What’s Filler)
Most brand style guides are too long to be useful. Here are the five sections that earn their keep, the four that are usually filler, and a one-page version you can build today.