IDX Integration: How MLS Listings Get on Your Real Estate Website
IDX is a policy before it is a technology. Here is what an MLS feed actually gives a brokerage, the three ways listings can be displayed, and what each one costs.
WordPress
Read MoreIDX Integration: How MLS Listings Get on Your Real Estate Website
Who Actually Owns Your Website? Domains, Code, Fonts, and Accounts
Paying for a website and owning one are two different things. Here is what the domain, the code, the fonts, and the accounts each require before the answer is you.
Which Website Choices Age Well, and Which Lock You In?
Some build decisions still work fifteen years later. Others died with the company behind them. What two decades of building shows about the difference, and the one question to ask about a proposal.
WordPress Security for Small Businesses: Most Sites Are Not Broken Into, They Are Logged Into
The dramatic version of a hacked website has someone defeating a firewall. The ordinary version is a reused password, a plugin nobody updated, or an admin account belonging to a contractor who left in 2019.
How to Read a WordPress Proposal: What the Line Items Actually Mean
Two proposals for the same WordPress site can differ by twenty thousand dollars. Here's how to read the line items — and what to compare — so you can tell why.
How to Set Up 301 Redirects Before Launching a Website Redesign
A step-by-step guide to redirect mapping before a WordPress redesign — what to redirect, where to send it, and how to keep the SEO you already have.
Why Homepage Sliders Rarely Work (and What to Use Instead)
The research on homepage carousels is one-sided: about 1% of visitors click one, and almost all of those clicks land on the first slide. Here's why sliders keep getting built anyway, the accessibility cost, and what to build in their place.
Should You Show Prices on Your Website? A Framework for Small Businesses
Whether to publish prices on your website is a question about who you want to attract. A practical framework — and when silence is actually defensible.
The Case for a Smaller Website: Why Fewer Pages Often Work Harder
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.