How to Set Up 301 Redirects Before Launching a Website Redesign
A step-by-step guide to redirect mapping before a WordPress redesign — what to redirect, where to send it, and how to keep the SEO you already have.
SEO
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The Case for a Smaller Website: Why Fewer Pages Often Work Harder
Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call.
Fix Your Google Business Profile Before You Redesign Your Website
For most small businesses, the Google Business Profile drives more calls and visits than the website itself. Fix it first — here's what actually matters.
How to Choose a Domain Name That Won’t Handicap Your Business Later
A domain name is one of the few pieces of brand infrastructure you carry with you for the life of your company. Here's how to pick one that supports the business you're building, not one you'll have to migrate away from later.
Why the Sitemap Is the Real Design Document (and What Belongs on Yours)
Long before anyone opens Figma, the sitemap has already decided what a website can do. Here is what belongs on yours, and what does not.
How to Prepare Content for a Website Redesign
A practical, pre-project checklist for small businesses: content inventory, URL mapping, media prep, sitemap, and copy — before the developer starts the clock.
How to Tell If You’ve Outgrown Your Website: Signs It’s Time to Rebuild
Most business owners don't notice the moment their website stops keeping pace with the business. Here are the signs worth paying attention to — and how to tell whether patching costs more than rebuilding.
What Belongs in Your Website Footer (and What’s Just Clutter)
A practical guide to what every small-business website footer should include, what doesn't belong, and a six-point checklist you can run today.
What Page Speed Actually Costs Your Business (and How to Measure It)
A slow website is not just an annoyance — it is a measurable revenue leak. Here's what page speed actually costs a small business, what to measure, and where to start fixing it.