Greenbridge Rebrand

Leveraging their deep experience in recycling, materials science, manufacturing, technology and services, Greenbridge helps customers achieve sustainability goals and minimize dependence on landfills with simple, actionable strategies. I designed a whole new visual identity, a collection of branding resources, and a massive WordPress Website for their rebrand.

The client on this project is Greenbridge (formerly Polychem). Greenbridge is a multi-billion dollar corporation doing things that companies of that size should be doing, working towards a more sustainable and circular economy. They primarily manufacture a variety of strapping used in almost any industry at some point in their product lifecycle, from construction to agriculture.

The project consisted of an extremely comprehensive rebrand including branding guidelines and templates for everything from stationery to sales sheets, as well as a primary and complimentary website that included various custom post types and an extensive product catalog. It was a major challenge organizing all of the content and ensuring smooth and intuitive navigation.

As great as the website turned out, the real star of the show is the new logo. I absolutely love the mark and the whole process was a lot of fun. Melanie at Lux Writes worked closely with an internal branding person and provided incredible creative brief and solid direction. I hundreds of different marks, but as soon as this one began to manifest I knew it was going to be the winner.

Patrick is smart, easy to work alongside, and able to interpret concepts and ideas into something functional… I cannot adequately convey with brevity how impressive his skills are with every challenge he’s encountered in the varied contracts, events, websites, databases and e-commerce situations where I’ve found myself needing his help.