What a web design engagement looks like

Most of my web design projects follow the same arc: a discovery conversation to understand the business, its audience, and its goals; wireframes and layout planning before any visual design begins; a design phase grounded in the brand identity (existing or newly created); development in clean, semantic HTML and CSS with a focus on accessibility and search-engine friendliness; testing across browsers and devices; and a structured launch with documentation so the client can manage their own content going forward.

I build sites on WordPress by default. Every project is custom-built from a strategic foundation — no page builders, no drag-and-drop templates, no bloated theme frameworks adding weight the site does not need.

What does a custom website cost for a small business?

A custom website typically runs between $5,000 and $25,000, depending on the number of pages, the complexity of the content structures, and whether the project includes eCommerce, membership features, or a product catalog. A five-page service site for a local business sits at the lower end. A site with custom post types, advanced filtering, and a large content library sits toward the top. Every project is scoped individually — there are no off-the-shelf packages.

Performance and standards

Every site I ship is expected to score above 90 on Google PageSpeed Insights on both mobile and desktop. Valid HTML, semantic markup, proper heading hierarchy, descriptive image alt text, and keyboard-accessible navigation are standard — not add-ons. These are the basics that separate professional web work from template installations, and they directly affect search rankings, accessibility compliance, and the first impression a visitor forms in the first five seconds.

Patrick Iverson has been building websites from Santa Fe, New Mexico since 2003 — across industries, platforms, and every major shift the web has gone through in two decades. If your business needs a website that is fast, accessible, and designed for the way your customers actually use it, get in touch.

Selected web design work

Patrick Iverson has been designing and building custom websites from Santa Fe, New Mexico since 2003 — over twenty years of strategy-led web work for businesses of every size, from neighborhood storefronts to national organizations. Below is a selection of recent web design projects.