Your Pass Now

Visual Identity

Your Pass Now is a pilot program that allows visitors, for a select group of national parks, to purchase entrance passes electronically. Your Pass Now streamlines a paper-based purchase process that was previously only available at physical park locations or approved resellers. Your Pass Now provides a new level of convenience and flexibility to park visitors by delivering park passes at the click of a button.

Color system and palette design for Your Pass Now, designed by Patrick Iverson in New Mexico. The project included typography and type design.

This project was done for NIC Federal.

I can't say enough great things about Patrick Iverson. He's a beautiful designer; his work is modern and clean, and he took constructive feedback very graciously. He's a pleasure to work with: considerate, responsible, and personable. His observations were wise and insightful.

Candace Walsh, Brainstorms, Inc