In collaboration with Monsoon Design, who led the brand identity and visual system, I designed and developed the custom WordPress website for Two Baroque Girls — a Santa Fe luxury floral and wedding services studio with a boutique storefront. The site needed to do four very different jobs at once: tell the story of a high-touch creative practice, present a deep portfolio of past weddings and events, run an online storefront for a curated boutique, and host an ongoing journal of editorial work. Each of those audiences arrived with different expectations, and the site had to feel like one coherent brand across all of them.
The challenge was design fidelity at scale. A luxury wedding studio’s website is judged the way the work itself is judged — on the small details. Typography, image cropping, generous spacing, and the rhythm between sections all carry weight. At the same time, the site needed an underlying structure flexible enough to handle ongoing editorial publishing, an evolving portfolio, and a real e-commerce inventory without forcing the studio into a templated layout for any of it.
I built a custom WordPress theme tailored to Monsoon Design’s brand system, with the visual language carried through every template — homepage, portfolio archive, single-wedding galleries, services pages, journal posts, storefront product pages, and cart and checkout. Custom post types organized the portfolio, services, and journal as their own structured content, each with the fields the studio actually uses — gallery sets, vendor credits, event details — instead of bending generic posts and pages around the work. The storefront is e-commerce backed by third-party integrations for payments, shipping, and inventory, all wired into the same custom theme so the checkout feels continuous with the rest of the site rather than a plugin handoff.
Image galleries do most of the visual storytelling. The site carries a large volume of wedding and editorial photography, and the gallery system had to handle that volume gracefully — fast loads, considered cropping, and an unbroken visual rhythm whether a single wedding had a dozen images or a hundred. The portfolio archive had to handle a wide range of wedding aesthetics without privileging one over another — the same template needed to make a desert ranch wedding and a downtown ballroom wedding both look like their best selves. Photography by Wendy McEahern was treated as a first-class element of the design, with sizing, cropping, and ratios coordinated across the website so the imagery always felt deliberate rather than padded.
The result was a single coherent brand experience — boutique, editorial, and commerce — built on a CMS the Two Baroque Girls team can run themselves. The partnership with Monsoon Design followed the pattern I prefer for agency engagements: a clean handoff at the visual system, then a development build that honors the design instead of compromising it, and a finished product that looks like one studio made it.
