Safety Moth, Security Moth, and Ethics Moth are three sister sites I designed, built, and maintain as a self-initiated brand exercise — each delivering a fresh AI-generated message on its theme, refreshed on a regular cadence, built around one shared visual and structural system.
The project grew out of my years at N3B Los Alamos, a Department of Energy contractor under the Office of Environmental Management, where every meeting opened with a safety moment, a security moment, and an ethics moment. The discipline of returning to those three values — not once a quarter, but as a daily ritual — stayed with me after I left. Moth was the simplest public-facing way I could find to keep that ritual going: visit any of the three sites and you get a single unavoidable thought for the next few minutes of your day.
The craft problem was the interesting part. Three sites with similar purposes can easily read as one brand in a trench coat, or as three strangers with nothing in common. The goal was a family: recognizable as siblings, distinct enough to stand on their own. Four moves carried that weight — a shared naming formula (“[Theme] Message of the Hour”), a shared Moth mascot with theme-specific treatments, an identical structural skeleton across all three sites (single message, Copy button, countdown timer), and explicit cross-linking in every footer.
My role covered everything end to end: brand system, visual identity, AI content pipeline, custom WordPress build, and ongoing maintenance. The sites themselves are deliberately minimal — the interaction is small enough that anything more would get in its way — but the underlying brand system is doing the heavy lifting, holding three properties together without ever asking a visitor to read instructions.
The Moth family is a compact working example of the same sister-brand discipline I apply to larger client engagements, and a reminder that the best side projects are the ones that turn into practice for the next piece of client work.
