I recently completed my largest freelance project to-date for Lux Writes. She’s the best-of-the-best strategist and copywriter, hands down. Every project I do with her is better than the last and we’ve been doing this type of work together for over 10 years now.
The client on this project is Greenbridge (formerly Polychem). Greenbridge is a multi-billion dollar corporation doing things that companies of that size should be doing, working towards a more sustainable and circular economy. They primarily manufacture a variety of strapping used in almost any industry at some point in their product lifecycle, from construction to agriculture.
The magic of Greenbridge is that they also buy back used material and recycle it into usable rPET and sell it back to their customers creating a sustainable and circular economy. It’s really fascinating and wonderful to see.
The project consisted of an extremely comprehensive rebrand including branding guidelines and templates for everything from stationery to sales sheets, as well as a primary and complimentary website that included various custom post types and an extensive product catalog. It was a major challenge organizing all of the content and ensuring smooth and intuitive navigation.
As great as the website turned out, the real star of the show is the new logo. I absolutely love the mark and the whole process was a lot of fun. Melanie at Lux Writes worked closely with an internal branding person and provided incredible creative brief and solid direction. I hundreds of different marks, but as soon as this one began to manifest I knew it was going to be the winner.
Take a look at their site with the all-new visual identity here!
What working with the right collaborator produces
The best design work comes from partnerships where both sides push each other — a strategist who writes a real brief and a designer who builds to it. Patrick Iverson has been doing this kind of collaborative brand and web work from Santa Fe, New Mexico since 2003, and the projects that scale up well are almost always the ones that started with a strong creative partner.