About

I'm Patrick Iverson — a brand strategist and custom WordPress developer, born and raised in Santa Fe, New Mexico. Twenty-plus years of brand, design, and operations work. Off the clock: husband, father of three, fly fisher, and foodie.

Story

Brand strategist and WordPress developer running an independent practice from Santa Fe, NM since 2001 — plus husband, father of three, fly fisher, and occasional foodie.

Process

A continuous, iterative process refined on every project since 2001 — grounded in Jesse James Garrett’s user-centered design principles and my own 4Ds: Discover, Design, Develop, Deploy.

Resumé

Twenty-plus years across branding, UX/UI, WordPress development, and operations leadership — an independent practice running since 2001, alongside the Chief Creative role at Awairness Interactive.

What kind of businesses does Patrick Iverson work with?

I work primarily with small and mid-sized businesses, design agencies, and growing organizations across New Mexico and the United States. Most clients are founders, marketing leads, or creative directors evaluating a rebrand, a new website, or a brand-strategy engagement. I have been based in Santa Fe since 2001 and take on a small number of projects at a time to ensure every client gets my direct attention. Request a consultation to talk through your project.

Patrick's design sense opened up new possibilities for our website. His keen sense of matching client needs and skills to the available tools produced a site that we love working with. And his relaxed and responsive personal style made the whole project a pleasant experience.

Cecile LaBore, Recovery Systems Institute