About

I'm Patrick Iverson — a brand strategist and custom WordPress developer, born and raised in Santa Fe, New Mexico. Twenty-plus years of brand, design, and operations work. Off the clock: husband, father of three, fly fisher, and foodie.

Story

Brand strategist and WordPress developer running an independent practice from Santa Fe, NM since 2001 — plus husband, father of three, fly fisher, and occasional foodie.

Process

A continuous, iterative process refined on every project since 2001 — grounded in Jesse James Garrett’s user-centered design principles and my own 4Ds: Discover, Design, Develop, Deploy.

Resumé

Twenty-plus years across branding, UX/UI, WordPress development, and operations leadership — an independent practice running since 2001, alongside the Chief Creative role at Awairness Interactive.

What kind of businesses does Patrick Iverson work with?

I work primarily with small and mid-sized businesses, design agencies, and growing organizations across New Mexico and the United States. Most clients are founders, marketing leads, or creative directors evaluating a rebrand, a new website, or a brand-strategy engagement. I have been based in Santa Fe since 2001 and take on a small number of projects at a time to ensure every client gets my direct attention. Request a consultation to talk through your project.

Patrick Iverson is the best! I’ve been working with Patrick for many years. He has built all of our websites, and does most of our design for print advertising, digital marketing, etc. He is thoughtful, thorough, and very easy to work with. He’s the best web developer whom I’ve worked with on a variety of sites from e-commerce to complicated multi sites. Patrick has always found solutions that are exactly what we need!

Christopher Webster, Webster Enterprises