About

I'm Patrick Iverson — a brand strategist and custom WordPress developer, born and raised in Santa Fe, New Mexico. Twenty-plus years of brand, design, and operations work. Off the clock: husband, father of three, fly fisher, and foodie.

Story

Brand strategist and WordPress developer running an independent practice from Santa Fe, NM since 2003 — plus husband, father of three, fly fisher, and occasional foodie.

Process

A continuous, iterative process refined over twenty years — grounded in Jesse James Garrett’s user-centered design principles and my own 4Ds: Discover, Design, Develop, Deploy.

Resumé

Twenty-five years across graphic design, UX/UI, WordPress development, and operations leadership — today balancing the COO role at Tile Farm with an ongoing independent practice.

What kind of businesses does Patrick Iverson work with?

I work primarily with small and mid-sized businesses, design agencies, and growing organizations across New Mexico and the United States. Most clients are founders, marketing leads, or creative directors evaluating a rebrand, a new website, or a brand-strategy engagement. I have been based in Santa Fe since 2003 and take on a small number of projects at a time to ensure every client gets my direct attention. Request a consultation to talk through your project.

Patrick is smart, easy to work alongside, and able to interpret concepts and ideas into something functional… I cannot adequately convey with brevity how impressive his skills are with every challenge he’s encountered in the varied contracts, events, websites, databases and e-commerce situations where I’ve found myself needing his help.

Virginia Williams