Reel Life Advertisement

The Reel Life is a fly fishing supply and guide shop in Santa Fe, NM. This was a spec ad I designed for them while I was working at the local newspaper in the advertising design department.

The Reel Life Advertisment

Print and graphic design for Reel Life Advertisement, designed by Patrick Iverson in New Mexico. The project included advertising design, print production and pre-press.

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Patrick is smart, easy to work alongside, and able to interpret concepts and ideas into something functional… I cannot adequately convey with brevity how impressive his skills are with every challenge he’s encountered in the varied contracts, events, websites, databases and e-commerce situations where I’ve found myself needing his help.

Virginia Williams