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Why it took me a full year to redesign this website

I am a creative. I design and build things. I am continuously learning new techniques and have new inspirations. This can make it difficult to commit to my own visual branding.

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I also have a full-time day job, one main freelance client, and a brand new baby at home. So to my defense I didn’t have copious amounts of free time to build something for myself.

I’ve designed and coded at least a dozen redesigns in the past year, but it wasn’t until attending the 99U conference in New York this past May that I was inspired to make it happen. If you’re not familiar with 99U, check out their award winning website. Their whole inspiration is to help creatives “Make Ideas Happen” which is the title of a book written by Behance founder Scott Belsky (see my selfie with him below).

Thanks to the inspiration at the 99U 2014 conference, I buckled down and redesigned my website one more time and committed to finishing it this time. Drop me a line and let me know what you think!

The case for taking your time

A year is a long time to redesign a website, but the version that finally shipped was better for the wait. Patrick Iverson has been building brand identities and custom WordPress websites from Santa Fe, New Mexico since 2003, and the projects that hold up longest are almost always the ones where nobody rushed the thinking to hit an arbitrary deadline.

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Patrick Iverson
Patrick Iverson

Brand strategist and custom WordPress developer, born and raised in Santa Fe. I've run an independent practice here since 2003, working with founders, marketing leads, and creative directors on rebrands, brand strategy, and websites built to last. I write here about the parts of that work clients rarely get to see.

Patrick's design sense opened up new possibilities for our website. His keen sense of matching client needs and skills to the available tools produced a site that we love working with. And his relaxed and responsive personal style made the whole project a pleasant experience.

Cecile LaBore, Recovery Systems Institute