Patrick Iverson https://validator.w3.org/feed/docs/rss2.html Blog The Elements of User Experience: What Business Owners Should Know Before a Website Project The importance of good content and working with professionals Just my type… How to Vet a WordPress Developer Before You Sign a Contract The Real Cost of a Free WordPress Theme Custom Post Types vs. Plugins: Which Should Run Your Product Catalog? Should You Show Prices on Your Website? A Framework for Small Businesses Home Recycle Santa Fe + Resourceful Santa Fe All in the Family Christopher Webster, Webster Enterprises Keeping it Simple What a Brand Style Guide Should Actually Contain (and What’s Filler) What Makes a Santa Fe Brand Look Like Santa Fe (Without the Cliches) Rebrand vs. Refresh: Which Does Your Business Actually Need? Three Typography Mistakes That Make Your Brand Look Cheap Your Homepage Has Five Seconds: What It Needs to Do in Them How to Write a Creative Brief That Saves Everyone Time How to Budget for a Brand Project When You’ve Never Hired a Designer Three Sites, One Family: What a Side Project Taught Me About Sister Brands Naming Your Business: A Practical Framework for Founders Why Your Website’s Email Goes to Spam (and the Four Records That Fix It) WordPress Security for Small Businesses: Most Sites Are Not Broken Into, They Are Logged Into Why the Sitemap Is the Real Design Document (and What Belongs on Yours) How to Read a WordPress Proposal: What the Line Items Actually Mean Services Brand Identity and Logo Design Web Design WordPress Resumé Oasis at WSNM Interfaith Community Services + The ROCk LANL Foundation Website Redesign MyFDA What All Those Logo Files Are For (and Which Ones You’ll Actually Use) Why Your Logo Should Be the Last Thing You Design Microcopy: How the Smallest Words on Your Website Do the Most Work What WordPress Maintenance Actually Involves (and What It Doesn’t) Squarespace, Wix, or Custom WordPress: How to Decide Why WordPress Is Still the Best CMS for Small Businesses in 2026 Color Psychology Is Oversold: What Actually Matters When Choosing Brand Colors What “Brand Voice” Actually Sounds Like (and How to Test It) How to Announce a Rebrand Without Losing the Customers You Have What Your About Page Should Actually Say (and Why Most Don’t) What Page Speed Actually Costs Your Business (and How to Measure It) How to Approve a Logo: What to Look At and What to Ignore How Long Does a Rebrand Actually Take? A Realistic Timeline What a Modern Nonprofit Website Actually Has to Do Which Website Choices Age Well, and Which Lock You In?