Patrick Iverson https://validator.w3.org/feed/docs/rss2.html Blog Brand Identity and Logo Design Web Design WordPress Home Privacy Policy Contact Just my type… How to Vet a WordPress Developer Before You Sign a Contract Rebrand vs. Refresh: Which Does Your Business Actually Need? Your Homepage Has Five Seconds: What It Needs to Do in Them How to Write a Creative Brief That Saves Everyone Time How to Budget for a Brand Project When You’ve Never Hired a Designer The Real Cost of a Free WordPress Theme The Elements of User Experience: What Business Owners Should Know Before a Website Project Why WordPress Is Still the Best CMS for Small Businesses in 2026 Color Psychology Is Oversold: What Actually Matters When Choosing Brand Colors Three Sites, One Family: What a Side Project Taught Me About Sister Brands How Long Does a Rebrand Actually Take? A Realistic Timeline Terms and Conditions What a Modern Nonprofit Website Actually Has to Do How to Give Design Feedback That Makes the Work Better What WordPress Maintenance Actually Involves (and What It Doesn’t) Squarespace, Wix, or Custom WordPress: How to Decide Naming Your Business: A Practical Framework for Founders What “Brand Voice” Actually Sounds Like (and How to Test It) What Page Speed Actually Costs Your Business (and How to Measure It) What Your About Page Should Actually Say (and Why Most Don’t) Microcopy: How the Smallest Words on Your Website Do the Most Work What Belongs in Your Website Footer (and What’s Just Clutter) What Belongs on a Contact Page (and What Doesn’t) What All Those Logo Files Are For (and Which Ones You’ll Actually Use) What Brand Discovery Actually Is (and Why Skipping It Costs More Later) How to Tell If You’ve Outgrown Your Website: Signs It’s Time to Rebuild How to Choose Photography for Your Website When You Can’t Hire a Photographer Website Accessibility for Small Businesses: What the Law Actually Requires (and What to Actually Do) How to Prepare Content for a Website Redesign Why the Sitemap Is the Real Design Document (and What Belongs on Yours) How to Choose a Domain Name That Won’t Handicap Your Business Later Fix Your Google Business Profile Before You Redesign Your Website The Case for a Smaller Website: Why Fewer Pages Often Work Harder How to Announce a Rebrand Without Losing the Customers You Have Should You Show Prices on Your Website? A Framework for Small Businesses How to Pick a Font Pairing for Your Brand (When You’re Not a Designer) Why Homepage Sliders Rarely Work (and What to Use Instead) How to Set Up 301 Redirects Before Launching a Website Redesign How to Read a WordPress Proposal: What the Line Items Actually Mean How to Approve a Logo: What to Look At and What to Ignore WordPress Security for Small Businesses: Most Sites Are Not Broken Into, They Are Logged Into Which Website Choices Age Well, and Which Lock You In?