Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Patrick Iverson Web Design, Graphic Design, and Logo Design in Santa Fe, NM ## Sitemaps - [XML Sitemap](https://patrickiverson.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://patrickiverson.com/blog/) - [Why Homepage Sliders Rarely Work (and What to Use Instead)](https://patrickiverson.com/working-with-a-designer/why-homepage-sliders-rarely-work/) - The research on homepage carousels is one-sided: about 1% of visitors click one, and almost all of those clicks land on the first slide. Here's why sliders keep getting built anyway, the accessibility cost, and what to build in their place. - [How to Pick a Font Pairing for Your Brand (When You're Not a Designer)](https://patrickiverson.com/visual-identity/how-to-pick-font-pairing-brand/) - How to pick a brand font pairing without a design degree — the three patterns that work, the four mistakes that fall apart, and a simple test. - [Should You Show Prices on Your Website? A Framework for Small Businesses](https://patrickiverson.com/working-with-a-designer/should-you-show-prices-on-your-website/) - Whether to publish prices on your website is a question about who you want to attract. A practical framework — and when silence is actually defensible. - [How to Announce a Rebrand Without Losing the Customers You Have](https://patrickiverson.com/brand-strategy/how-to-announce-a-rebrand/) - Announcing a rebrand takes more than a single email. Here's the four-week communications plan that keeps existing customers on board while giving your new identity a real launch. - [The Case for a Smaller Website: Why Fewer Pages Often Work Harder](https://patrickiverson.com/working-with-a-designer/smaller-website-fewer-pages-work-harder/) - Bigger sites don't rank or convert better — they just get harder to maintain. Why a smaller, sharper website is almost always the right call. - [Fix Your Google Business Profile Before You Redesign Your Website](https://patrickiverson.com/new-mexico-notes/fix-google-business-profile-before-redesign/) - For most small businesses, the Google Business Profile drives more calls and visits than the website itself. Fix it first — here's what actually matters. - [How to Choose a Domain Name That Won't Handicap Your Business Later](https://patrickiverson.com/brand-strategy/how-to-choose-a-domain-name/) - A domain name is one of the few pieces of brand infrastructure you carry with you for the life of your company. Here's how to pick one that supports the business you're building, not one you'll have to migrate away from later. - [Why the Sitemap Is the Real Design Document (and What Belongs on Yours)](https://patrickiverson.com/working-with-a-designer/sitemap-is-the-real-design-document/) - Long before anyone opens Figma, the sitemap has already decided what a website can do. Here is what belongs on yours, and what does not. - [How to Prepare Content for a Website Redesign](https://patrickiverson.com/working-with-a-designer/prepare-content-website-redesign/) - A practical, pre-project checklist for small businesses: content inventory, URL mapping, media prep, sitemap, and copy — before the developer starts the clock. - [Website Accessibility for Small Businesses: What the Law Actually Requires (and What to Actually Do)](https://patrickiverson.com/wordpress-development/website-accessibility-small-business-requirements/) - A plain-English guide to ADA website compliance for small businesses in 2026 — what WCAG 2.2 actually asks for, why lawsuits are rising, and a realistic checklist to get you from sitting duck to reasonably defensible. - [How to Choose Photography for Your Website When You Can't Hire a Photographer](https://patrickiverson.com/working-with-a-designer/website-photography-without-a-photographer/) - A practical guide for small-business owners on website photography without a pro budget — when stock is fine, when it isn't, and what to shoot with the phone you already have. - [How to Tell If You've Outgrown Your Website: Signs It's Time to Rebuild](https://patrickiverson.com/working-with-a-designer/how-to-tell-youve-outgrown-your-website/) - Most business owners don't notice the moment their website stops keeping pace with the business. Here are the signs worth paying attention to — and how to tell whether patching costs more than rebuilding. - [When Print Marketing Still Earns Its Place: A 2026 Guide for Small Businesses](https://patrickiverson.com/working-with-a-designer/print-marketing-when-it-still-works/) - Direct mail still outperforms email response by roughly 37x in 2026. A practical look at what print marketing earns its keep for small businesses — postcards, packaging, signage, sales sheets — and what's just vanity spend. - [What Brand Discovery Actually Is (and Why Skipping It Costs More Later)](https://patrickiverson.com/brand-strategy/brand-discovery-what-it-is/) - Brand discovery is the research and conversation phase that happens before any design work begins. Here's what it actually includes — and why skipping it usually costs more later. - [What All Those Logo Files Are For (and Which Ones You'll Actually Use)](https://patrickiverson.com/visual-identity/logo-files-which-ones-you-need/) - A short, practical tour of every logo file format in a brand handoff — SVG, EPS, PDF, PNG, JPG, plus RGB, CMYK, and Pantone — and which ones you'll actually reach for in a normal week. - [What Belongs on a Contact Page (and What Doesn't)](https://patrickiverson.com/wordpress-development/what-belongs-on-contact-page/) - A contact page is the lowest-friction conversion path on a website. Here is what belongs on it, what to leave off, and the form-field rule that actually gets people to reach out. - [What Belongs in Your Website Footer (and What's Just Clutter)](https://patrickiverson.com/working-with-a-designer/website-footer-essentials/) - A practical guide to what every small-business website footer should include, what doesn't belong, and a six-point checklist you can run today. - [Microcopy: How the Smallest Words on Your Website Do the Most Work](https://patrickiverson.com/working-with-a-designer/microcopy-smallest-words-website/) - The button labels, helper text, and error messages on your site shape conversions more than the hero headline does. Here's where microcopy earns its keep, with rules and examples from real projects. - [What Your About Page Should Actually Say (and Why Most Don't)](https://patrickiverson.com/brand-strategy/about-page-what-it-should-say/) - On most small-business sites, the About page is the weakest page. Here's what it should answer, what to cut, and a practical rewrite plan. - [What Page Speed Actually Costs Your Business (and How to Measure It)](https://patrickiverson.com/wordpress-development/page-speed-costs-business/) - A slow website is not just an annoyance — it is a measurable revenue leak. Here's what page speed actually costs a small business, what to measure, and where to start fixing it. - [What "Brand Voice" Actually Sounds Like (and How to Test It)](https://patrickiverson.com/brand-strategy/brand-voice-how-to-test/) - Most small businesses don't have a brand voice — they have four pages written by four people. Here's how to define one and test whether it's working. - [Naming Your Business: A Practical Framework for Founders](https://patrickiverson.com/brand-strategy/naming-your-business-framework/) - Naming a business is one of the few brand decisions you cannot easily revise. A working framework for founders: the six naming styles, what makes a name strong, realistic timelines and cost ranges, common pitfalls, and the tests to run before you commit. - [Squarespace, Wix, or Custom WordPress: How to Decide](https://patrickiverson.com/wordpress-development/squarespace-wix-or-custom-wordpress/) - Squarespace and Wix work beautifully for simpler sites. Custom WordPress earns its complexity when a small business needs real integrations, scale, or distinctive design. A practical guide to picking the right platform the first time. - [What WordPress Maintenance Actually Involves (and What It Doesn't)](https://patrickiverson.com/wordpress-development/wordpress-maintenance-actually-involves/) - WordPress maintenance covers more than running updates. Here is what a real maintenance plan handles, what it deliberately excludes, and what it costs a small business. - [How to Give Design Feedback That Makes the Work Better](https://patrickiverson.com/working-with-a-designer/how-to-give-design-feedback/) - The difference between a project that lands in three rounds and one that drags through eight is almost always the quality of the feedback, not the design. Here's how to give comments a designer can actually use. - [When to Hire an Agency vs. an Independent Designer (and How the Cost Compares)](https://patrickiverson.com/working-with-a-designer/agency-vs-independent-designer/) - Agencies, independents, or something in between — a practical guide to who to hire for design work, when each option fits, and what they cost in 2026. - [What a Modern Nonprofit Website Actually Has to Do](https://patrickiverson.com/wordpress-development/modern-nonprofit-website-essentials/) - A nonprofit website in 2026 is not a brochure — it is a participation tool. Here are the five real jobs a modern nonprofit site has to do, with cost ranges and examples from custom WordPress builds across New Mexico. - [How Long Does a Rebrand Actually Take? A Realistic Timeline](https://patrickiverson.com/working-with-a-designer/how-long-does-rebrand-take/) - A small-business rebrand takes three to six months of calendar time when decisions move on pace. Here's the phase-by-phase breakdown, and what stretches or shortens it. - [Three Sites, One Family: What a Side Project Taught Me About Sister Brands](https://patrickiverson.com/visual-identity/sister-brands-three-sites-one-family/) - How a workplace ritual at N3B Los Alamos turned into three public-facing sites — and what building a sister-brand system at miniature scale teaches about the same problem at enterprise scale. - [Color Psychology Is Oversold: What Actually Matters When Choosing Brand Colors](https://patrickiverson.com/visual-identity/color-psychology-oversold/) - Color psychology oversells universal meanings. The research says what actually matters is whether a color fits the brand's category and concept — here's what to focus on instead. - [The importance of good content and working with professionals](https://patrickiverson.com/news/the-importance-of-good-content-and-working-with-professionals/) - I love collaborating with professionals and specialists. Though I fancy myself a digital jack-of-all-trades, I’m certainly no master-of-all-trades. - [New Personal Logo and Website](https://patrickiverson.com/news/new-personal-logo-and-website/) - I'm a designer, and as such I often rework my own branding and website. I enjoy what I do and sometimes need to get ideas out while I'm in between other projects. I've been meaning to update my own website for some time now, and figured it was a good time to rework my own - [Keeping it Simple](https://patrickiverson.com/news/keeping-it-simple/) - Simplicity in design can be very effective, particularly when it comes to branding. Logos and visual identities need to stand the test of time, work at both large and small scales, have personality, and work across digital and physical mediums. But, this isn't always easy to achieve. For the recent Greenbridge Rebrand project, I came - [All in the Family](https://patrickiverson.com/news/all-in-the-family/) - Branding can be challenging, especially when your business reaches across industries and encompasses multiple entities. But, with some creativity and a solid foundation of fonts, colors, and shapes, one can create a family of identities that all work well together. This was the case with Greenbridge, who not only deals in plastic strapping and supplies - [What Makes a Santa Fe Brand Look Like Santa Fe (Without the Cliches)](https://patrickiverson.com/new-mexico-notes/santa-fe-brand-without-cliches/) - Turquoise, sunsets, and kokopelli are not Santa Fe — they are the souvenir version. Here is what actually makes a brand read as deeply local instead of decorated. - [Why WordPress Is Still the Best CMS for Small Businesses in 2026](https://patrickiverson.com/wordpress-development/why-wordpress-best-cms/) - WordPress runs 42.5% of the web for a reason. Here's what flexibility, SEO, and extensibility actually mean for a small business in 2026 — and where WordPress falls short. - [Custom Post Types vs. Plugins: Which Should Run Your Product Catalog?](https://patrickiverson.com/wordpress-development/custom-post-types-vs-plugins/) - Plugins are easy to install and quick to outgrow. Custom post types take longer to build and last longer in production. Here is how to choose between them for a product catalog. - [Rebrand vs. Refresh: Which Does Your Business Actually Need?](https://patrickiverson.com/brand-strategy/rebrand-vs-refresh/) - Most businesses that think they need a rebrand actually need a refresh, and a few that think they need a refresh really need a rebrand. Here is how to tell which one you are. - [The Elements of User Experience: What Business Owners Should Know Before a Website Project](https://patrickiverson.com/working-with-a-designer/elements-of-user-experience/) - Jesse James Garrett's five-plane framework explains why some websites just work and others look fine but fall apart. Understanding it will change the questions you ask your designer. - [The Real Cost of a Free WordPress Theme](https://patrickiverson.com/wordpress-development/real-cost-free-wordpress-theme/) - A free WordPress theme costs nothing to install and somewhere between $3,000 and $15,000 to recover from. Here are the three hidden costs nobody mentions until the bill arrives. - [How to Vet a WordPress Developer Before You Sign a Contract](https://patrickiverson.com/working-with-a-designer/how-to-vet-wordpress-developer/) - Five questions that filter the right WordPress developer from the wrong one, the red flags worth taking seriously, and the things you absolutely have to put in writing. - [Cool, New Project for NIC Federal](https://patrickiverson.com/news/cool-new-project-for-nic-federal/) - I had the opportunity and privilege to work on a project with NIC Federal for the National Park Service. - [Why it took me a full year to redesign this website](https://patrickiverson.com/news/why-it-took-me-a-full-year-to-redesign-this-website/) - I am a creative. I design and build things. I am continuously learning new techniques and have new inspirations. This can make it difficult to commit to my own visual branding. - [Business and Pleasure Do Mix](https://patrickiverson.com/news/business-and-pleasure-do-mix/) - There's an old saying to not “mix business with pleasure.” Sometimes, this can definitely be true. It would be unfortunate for one to ruin the other. But, I personally value people and relationships more than business. There are exceptions to that saying in my opinion. Recently I designed and built a website for an old - [Just my type...](https://patrickiverson.com/news/just-my-type/) - I'm sure it's no surprise that I love typography. I jump at any chance I get to create designs that boldly feature type. I especially love it when I can do this for logos and visual identities. I recently completed a project for a family law practice here in New Mexico. The project included a - [Blast from the Past](https://patrickiverson.com/news/blast-from-the-past/) - I absolutely love typography. My great grandmother used to hand-typeset newspapers in the late 19th century. I even have one of her old metal moveable pieces of type. It really is incredible how far things have come. My father, though an entrepreneur and accountant by trade, also appreciated design and typography. He was always in - [Bigger is Better](https://patrickiverson.com/news/bigger-is-better/) - I recently completed my largest freelance project to-date for Lux Writes. She's the best-of-the-best strategist and copywriter, hands down. Every project I do with her is better than the last and we've been doing this type of work together for over 10 years now. The client on this project is Greenbridge (formerly Polychem). Greenbridge is - [Hey Patrick, what's with all this purple?](https://patrickiverson.com/news/hey-patrick-whats-with-all-this-purple/) - This purple that I've adopted is Pantone's 2014 Color of the Year – Radian Orchid. It's about creativity and confidence, warmth and friendliness. - [Announcing my newest client – Abbey Brewing Co](https://patrickiverson.com/news/announcing-my-newest-client-abbey-brewing-co/) - I'm excited to annouce a new client! I'm very picky when it comes to my freelance clients these days (I really only work with a few). - [I'm really digging the new Font Awesome icons!](https://patrickiverson.com/news/im-really-digging-the-new-font-awesome-icons/) - For nearly a year now I've been gratefully utilizing Font Awesome's incredible CSS icon font but there have been a few icons that I thought were missing. - [Why Your Logo Should Be the Last Thing You Design](https://patrickiverson.com/brand-strategy/why-your-logo-should-be-last/) - Designing a logo before you've written a brand strategy is how small businesses end up paying for two rebrands. Here's the order that saves you the second lap. - [What a Brand Style Guide Should Actually Contain (and What's Filler)](https://patrickiverson.com/visual-identity/brand-style-guide-essentials/) - Most brand style guides are too long to be useful. Here are the five sections that earn their keep, the four that are usually filler, and a one-page version you can build today. - [Three Typography Mistakes That Make Your Brand Look Cheap](https://patrickiverson.com/visual-identity/typography-mistakes-brand-cheap/) - Most typography problems in small-business branding are three specific, common mistakes. Here is what they are, why they happen, and how to fix each one in an afternoon. - [Your Homepage Has Five Seconds: What It Needs to Do in Them](https://patrickiverson.com/wordpress-development/homepage-five-seconds/) - Most visitors who leave a small-business homepage do so in the first ten to twenty seconds. Here are the four things above the fold that earn you the rest of the page. - [How to Write a Creative Brief That Saves Everyone Time](https://patrickiverson.com/working-with-a-designer/creative-brief-saves-time/) - A creative brief is a business document, not a design document. Here are the six things it needs, what to leave out, and why you are the only person qualified to write it. - [How to Budget for a Brand Project When You've Never Hired a Designer](https://patrickiverson.com/working-with-a-designer/how-to-budget-brand-project/) - Brand identity for a small business typically costs $5,000–$30,000 in 2026. Here is what each piece actually costs, where to spend first if the budget is tight, and the two mistakes to avoid. ## Pages - [Home](https://patrickiverson.com/) - Brand strategy, custom WordPress design and development, and ongoing maintenance for agencies and growing businesses. Santa Fe, NM since 2003. - [Services](https://patrickiverson.com/services/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [About](https://patrickiverson.com/about/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [Thanks](https://patrickiverson.com/contact/thanks/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [Contact](https://patrickiverson.com/contact/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [WordPress](https://patrickiverson.com/services/wordpress-services/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [Web Design](https://patrickiverson.com/services/web-design-services/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [Brand Identity and Logo Design](https://patrickiverson.com/services/logo-design-services/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [Process](https://patrickiverson.com/about/process/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [Story](https://patrickiverson.com/about/story/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [Resumé](https://patrickiverson.com/about/resume/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [Particle](https://patrickiverson.com/particle/) - [Privacy Policy](https://patrickiverson.com/privacy-policy/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. - [Terms and Conditions](https://patrickiverson.com/terms-and-conditions/) - I am a freelance designer whose been handcrafting websites and logos since 2002. I love to give my clients the tools to succeed in their own business. ## Content Blocks - [Footer Kudos](https://patrickiverson.com/ct_content_block/footer-kudos/) ## Work - [Recycle Santa Fe + Resourceful Santa Fe](https://patrickiverson.com/portfolio/recycle-resourceful-santa-fe/) - Two sister nonprofit WordPress sites for Recycle Santa Fe and Resourceful Santa Fe, built on Blocksy with forked child themes sharing one foundation. - [Oasis at WSNM](https://patrickiverson.com/portfolio/oasis-at-wsnm/) - Custom Blocksy WordPress build with WooCommerce for Oasis at WSNM, a New Mexico med spa — treatment menus, provider bios, skincare store, ongoing care. - [Bolton Endurance](https://patrickiverson.com/portfolio/bolton-endurance-2/) - Bolton Endurance is the coaching business of Ryan Bolton, a Santa Fe-based endurance coach who raced triathlon for the United States at the 2000 Sydney Olympics and turned a professional racing career into one of the more respected coaching operations in the sport. Bolton Endurance Sports Training coaches triathletes, runners, and multisport athletes at every - [Beer Creek Brewing Co.](https://patrickiverson.com/portfolio/beer-creek-brewing-co-wordpress-website/) - A responsive WordPress website for a Santa Fe brewery, designed to showcase locally sourced beer, strengthen brand presentation, and support a growing regional presence. - [Jay Pearson](https://patrickiverson.com/portfolio/jay-pearson/) - A clean custom WordPress website for Jay Pearson, a Santa Fe artist — custom post type archive, restrained design that defers to the artwork. With Monsoon Design. - [W Department](https://patrickiverson.com/portfolio/w-department/) - Custom WooCommerce store for W Department, a Santa Fe designer boutique — custom post types, LightSpeed inventory sync, HubSpot marketing, SEO, performance tuning. - [Two Baroque Girls](https://patrickiverson.com/portfolio/two-baroque-girls/) - Custom WordPress and WooCommerce site for Two Baroque Girls — Santa Fe luxury floral and wedding studio. Custom post types, image galleries, storefront, members area. - [Trout Unlimited New Mexico](https://patrickiverson.com/portfolio/trout-unlimited-new-mexico/) - Custom WordPress website for the New Mexico council of Trout Unlimited — built for conservation storytelling, action campaigns, and statewide engagement. - [Truchas Chapter Trout Unlimited](https://patrickiverson.com/portfolio/truchas-chapter-trout-unlimited/) - Custom WordPress website for the Truchas Chapter of Trout Unlimited — built for member engagement, donor stewardship, and conservation in northern New Mexico. - [St. Elizabeth Shelter & Supportive Housing](https://patrickiverson.com/portfolio/st-elizabeth-shelter/) - Custom WordPress website for a Santa Fe shelter nonprofit — mobile-first design, interactive map, organization timeline, Spanish translation, routed contact forms. - [Moth: Safety, Security, and Ethics](https://patrickiverson.com/portfolio/moth-sites/) - Three sister sites — Safety Moth, Security Moth, and Ethics Moth — built around one shared brand system. A self-initiated project inspired by the safety, security, and ethics culture at N3B Los Alamos. - [MyFDA](https://patrickiverson.com/portfolio/myfda/) - MyFDA is a prototype developed for the 18F Agile Delivery Services RFQ. - [Weka Biosciences](https://patrickiverson.com/portfolio/weka-biosciences/) - A custom WordPress website for Weka Biosciences, a Santa Fe biotech startup developing tailored enzymes and breakthrough polymers for next-generation biomaterials. - [Greenbridge Rebrand](https://patrickiverson.com/portfolio/greenbridge-rebrand/) - A multi-billion-dollar sustainability brand needed a complete rebrand: new identity, brand guidelines, and a custom WordPress site with an extensive product catalog. - [Forever Analytical](https://patrickiverson.com/portfolio/forever-analytical-brand-website-and-digital-design-system/) - In collaboration with LUX Writes, I helped shape Forever Analytical’s brand through visual identity, web design, WordPress development, and digital campaign graphics, translating complex scientific services into a clear, credible, and commercially viable presence. - [GILPIN](https://patrickiverson.com/portfolio/gilpin/) - In collaboration with LUX Writes, I refreshed Gilpin’s visual identity and digital presence through web design and WordPress development, creating a clearer, more contemporary platform for a legacy packaging business with global reach. - [Ohana Maitreya Fund Web Site](https://patrickiverson.com/portfolio/ohana-maitreya-fund-web-site/) - This is a WordPress powered web site I designed and developed for a non-profit that helps preserve Tibetan Buddhism. - [Seres Web Site](https://patrickiverson.com/portfolio/seres-web-site/) - Seres Essential Oils is based in Santa Fe, NM, and specializes in the highest quality essential oils, hydrolsols and body products. This is a WordPress-powered website I designed with eCommerce capabilities. - [Santa Fe Jets Web Site](https://patrickiverson.com/portfolio/santa-fe-jets-web-site/) - Santa Fe Jets is a private jet charter based in Santa Fe, NM. I was hired by their owner and operator to design this WordPress-powered website in 2007. - [Jetworks Web Site](https://patrickiverson.com/portfolio/jetworks-corporation-web-site/) - Jetworks Corporation is a private jet membership company that I’d worked with for many years. This is a content-rich and informative WordPress that site I designed for them in 2007. - [ConciAirge Web Site](https://patrickiverson.com/portfolio/conciairge-web-site/) - ConciAirge was a membership services offered by Jetworks Corporation. This is website that I built for them that acts as a directory of extravagant destinations and vacations showcasing beautiful photography. - [Flowing Grasses Web Site](https://patrickiverson.com/portfolio/flowing-grasses-web-site/) - Flowing Grasses is a documentary film created by the Christopher Foundation For The Arts. It is an artistic statement about ART as told through the life and times of famed artist Dean Howell. - [Kauai Yoga & Fitness Web Site](https://patrickiverson.com/portfolio/kauai-yoga-fitness-web-site/) - Kauai Yoga & Fitness is the professional website of yoga and fitness teacher Samantha Fox in Kauai, HI. This is a WordPress-powered website that features a calendar plugin to show her schedule of classes. - [Sacred Birthing Web Site](https://patrickiverson.com/portfolio/sacred-birthing-web-site/) - Sacred Birthing is a non-profit in Kauai, HI, that promotes all natural birthing practices. This is a content-rich WordPress website I designed for them in 2009. - [Pamoja Project Web Site](https://patrickiverson.com/portfolio/pamoja-project-web-site/) - The Pamoja Project is a Santa Fe, NM, based non-profit organization that partners with organizations and individuals in HIV/AIDS ravaged northern Tanzania. i was hired to design a friendly and informative WordPress site for them. - [Trees Lounge Web Site](https://patrickiverson.com/portfolio/trees-lounge-web-site/) - Trees Lounge is a martini bar in Kauai, HI. They have amazing food and local musicians every night. This is a WordPress-powered website I designed for them with their full menu and music schedule featured. - [Rebel Drag & Puff Web Site](https://patrickiverson.com/portfolio/rebel-drag-puff-web-site/) - Rebel Drag & Puff is an electronic cigarette company in Kauai, HI. I designed a logo, various flyers and this WordPress-powered eCommerce website. - [Gold Silk Web Site](https://patrickiverson.com/portfolio/gold-silk-web-site/) - This is an WordPress-powered eCommerce site that I designed with Christon Holtzman for Gold SIlk. It utilizes Shopp to handle the shopping cart and all business is done through PayPal. - [Deborah Gold Web Site](https://patrickiverson.com/portfolio/deborah-gold-web-site/) - Deborah Gold is a long-time gallery resident on the world-renowned Canyon Rd in Santa Fe, NM. I designed this image gallery website for her utilizing WordPress in late 2010. - [Mirador Gallery Web Site](https://patrickiverson.com/portfolio/mirador-gallery-web-site/) - Mirador Gallery is located in Santa Fe’s word-renowned Canyon Road art district. They specialize in hand-made jewelry, Maya jadeite jade, locally made fine art, and, in my humble opinion, some of the best coffee on Earth. - [Miller Group Web Site](https://patrickiverson.com/portfolio/miller-group-web-site/) - I was recently hired to design a logo and WordPress website for the Miller Group, a commercial real estate firm in Santa Fe, NM. It was a quick turnaround project, but was fun and successful nonetheless. - [Somé Galleries Web Site](https://patrickiverson.com/portfolio/some-galleries-web-site/) - This is a WordPress-powered website that I designed for Somé Galleries while I was working for Gold SIlk. It is a very elegant design with special attention paid to the typography and images of the artwork. - [Vento Bianco Web Site](https://patrickiverson.com/portfolio/vento-bianco-web-site/) - This is a WordPress website I designed for a wholesale jewelry company located here in Santa Fe, NM. Vento Bianco offers a sterling silver and semi-precious collection of artisanal jewelry. - [Destiny Allison Web Site](https://patrickiverson.com/portfolio/destiny-allison-fine-art-web-site/) - This is a WordPress powered website I designed and developed for a new Santa Fe art gallery in Eldorado. Destiny Allison Fine Art showcases the renowned metal artist and abstract paintings of Destiny Allison. - [Lisa Dailey-Samuel Interiors Logo](https://patrickiverson.com/portfolio/lisa-dailey-samuel-interiors-logo/) - Lisa Dailey-Samuel is an accomplished interior designer in Santa Fe, NM. She has been featured on HGTV and in many local publications. - [Nambé Falls Logo](https://patrickiverson.com/portfolio/nambe-falls-logo/) - Nambe Falls is a recreational area north of Santa Fe, NM, centered around the Nambe Falls and Nambe Lake. They hired me to design this logo along with several advertisements and flyers in 2006. - [Pamojo Project Logo](https://patrickiverson.com/portfolio/pamojo-project-logo/) - The Pamoja Project is non-profit organization based in Santa Fe, NM, that partners with organizations and individuals in HIV/AIDS ravaged northern Tanzania. This logo was a pro-bono project done in 2007. - [Oshara Village Logo](https://patrickiverson.com/portfolio/oshara-village-logo/) - Oshara Village is a green and sustainable real estate development in Santa Fe, NM. The word Oshara refers to pre-anasazi culture in the Southwestern United States. - [Christopher Art Cards Logo](https://patrickiverson.com/portfolio/christopher-art-cards-logo/) - Christopher Art Cards is a greeting card company in Santa Fe, NM. The cards feature photography and art from accomplished artists Scott and Elizabeth Christopher. - [Tercero Photography Studios Logo](https://patrickiverson.com/portfolio/tercero-photography-studios-logo/) - Tercero Photography Studios is the business of an incredibly talented and dedicated photographer in Santa Fe, NM. Jonathan Tercero’s subjects span from weddings to architecture, portraits to fine art, and virtual tours to videos. - [Focus on Recovery Logo](https://patrickiverson.com/portfolio/focus-on-recovery-logo/) - Focus on Recovery is a substance rehabilitation center in Santa Fe, NM. They wanted to incorporate a hummingbird in an ulifting and positive logo with a warm and clinical feel. - [ConciAirge Logo](https://patrickiverson.com/portfolio/conciairge-logo/) - ConciAirge was a membership services offered by Jetworks Corporation. This is the logo I designed for the service that has an affluent, elegant flow and feel to it. - [Earth Recovery Logo](https://patrickiverson.com/portfolio/earth-recovery-logo/) - Earth Recovery is an environmental group dedicated to protecting rainforests and coral reefs through the arts and primarily through music. - [Sacred Waters Logo](https://patrickiverson.com/portfolio/sacred-waters-logo/) - This is a logo I designed for Seres Essential Oils’ new hydrosol product line Sacred Waters. Hydrosols are herbal distillates ingested with filtered water. - [Flowing Grasses Logo](https://patrickiverson.com/portfolio/flowing-grasses-logo/) - Flowing Grasses is a documentary film created by the Christopher Foundation For The Arts. It is an artistic statement about ART as told through the life and times of famed artist Dean Howell. - [Awair Logo](https://patrickiverson.com/portfolio/awair-logo/) - Awair is the coaching and consulting effort of Aaron Johnston, a physical trainer, nutritionist, spiritual seeker and good friend of mine in Kauai, HI. The logo needed a professional, clean look. - [Bikram Yoga Kauai Logo](https://patrickiverson.com/portfolio/bikram-yoga-kauai-logo/) - This is a logo comp I design for the late, great Bikram Yoga Kauai studio in Kapaa. I did this as spec work and loved it, but the studio went under shortly afterward. I really love the use of Helvetica Neue. - [Little Light Interactive Logo](https://patrickiverson.com/portfolio/little-light-interactive-logo/) - Little Light Interactive is the web design and development company of Brian Tercero, a client, colleague and good friend of mine. He has an amazing story behind the brand that fueled the design. - [Santa Fe Association of Realtors® Logo](https://patrickiverson.com/portfolio/santa-fe-association-of-realtors-logo/) - This is the logo I was hired to design for the Santa Fe Association of Realtors®. It features a prominent adobe-style building in Santa Fe and utilizes a rounded sans-serif font that is quite friendly. Blow are some unused comps that weren't chosen. I particularly loved the buffalo and the whole idea behind it. - [Dynamic Alternatives Logo](https://patrickiverson.com/portfolio/dynamic-alternatives-logo/) - This is a logo I was hired to create for a potential non-profit medical marijuana dispensary. - [Lean Green Logo](https://patrickiverson.com/portfolio/lean-green-logo/) - This is a logo comp that I created for Brainstorms. Lean Green is a weight loss supplement that they are developing. This is a work-in-progress and has evolved since, but I love this iteration. - [Smookle Logo](https://patrickiverson.com/portfolio/smookle-logo/) - This is an identity I was hired to do for a new, family-oriented social network. The focus was on soft, approachable and friendly design. - [Falling Tree Art House Logo](https://patrickiverson.com/portfolio/falling-tree-art-house-logo/) - Falling Tree Art House is a full service art department for the film industry that works in four different states throughout the country, including Hawaii and California. Keep an eye out for their upcoming website I am also designing and developing. - [ACTE Global Business Journal](https://patrickiverson.com/portfolio/acte-global-business-journal/) - The Association of Corporate Travel Executives (ACTE) is a non-profit organization. This is a design for their quarterly journal which I designed in 2004. - [Love Scents Product Design](https://patrickiverson.com/portfolio/love-scents-product-design/) - Love Scents is a couple’s inspired line of body products from Seres Essential Oils. the line is very popular among those in the body work industry in Santa Fe, NM. - [Elementals Product Design](https://patrickiverson.com/portfolio/elementals-product-design/) - Elementals is a Japanese inspired line of essential oil bath and body products from Seres Essential Oils. The line is based on the four elements and features kanji characters depicting each element in related color schemes. - [Santa Fe Stoneworks Advertisement](https://patrickiverson.com/portfolio/santa-fe-stoneworks-advertisement/) - Santa Fe Stoneworks is a men’s gifts studio and gallery in Santa Fe, NM. They specialize in semi-precious gem stone inlaid pocket knives, cutlery, tableware and gifts. - [Jetworks Corporation Advertisement](https://patrickiverson.com/portfolio/jetworks-corporation-advertisement/) - Jetworks Corporation is a private jet membership company. This is an advertising campaign I designed for them that ran in a high-end publication. - [Reel Life Advertisement](https://patrickiverson.com/portfolio/reel-life-advertisement/) - The Reel Life is a fly fishing supply and guide shop in Santa Fe, NM. This was a spec ad I designed for them while I was working at the local newspaper in the advertising design department. - [ConciAirge Brochure](https://patrickiverson.com/portfolio/conciairge-brochure/) - ConciAirge was a membership services offered by Jetworks Corporation. This big, beautiful brochure was part of a integrated marketing campaign including the logo design, a promotional website and advertisements. - [ConciAirge Advertisement](https://patrickiverson.com/portfolio/conciairge-advertisement/) - ConciAirge was a membership services offered by Jetworks Corporation. This is a two-page spread advertisement that ran in a high-end publication. The concept for imagery was a pile of extravagant images from vacations. - [Prudential Santa Fe Real Estate Advertisement](https://patrickiverson.com/portfolio/prudential-santa-fe-real-estate-advertisement/) - Prudential Santa Fe Real Estate is one of the top three brokerages in Santa Fe, NM. This is an ad campaign I designed for them to introduce their new website. Not only did I design it, but I wrote the copy as well. - [Sacred Waters Flier](https://patrickiverson.com/portfolio/sacred-waters-flier/) - Sacred Waters is a line of hydrolsols, or herbal distillate, from Seres Essential Oils. Hydrosols are meant to be ingested in a filtered water mixture. - [Ree Anna Gale Flier](https://patrickiverson.com/portfolio/ree-anna-gale-flier/) - Ree Anna Gale is a licensed massage therapist, a registered yoga teacher and a clinical ayurveda specialist. She was living and working in Kauai, HI, when I designed this flyer for her. - [Kauai Family Magazine](https://patrickiverson.com/portfolio/kauai-family-magazine/) - Kauai Family Magazine is a digest-sized publication in Kauai, HI. The magazine focuses on family life, activities, parenting and local events. - [Jim Healthy's SLIMTEVIA Label](https://patrickiverson.com/portfolio/jim-healthys-slimtevia-label/) - This is a package design I’ve created for the Jim Healthy brand. It is the first of a series of privately labeled products that are more health oriented than their traditional counterparts. It was challenging because the product didn't photograph well. In the end we utilized a variety of stock photography superimposed. - [The Anatomy of Type](https://patrickiverson.com/portfolio/the-anatomy-of-type/) - This was an assignment I did for my Typography class at the Art Intitute of Pittsburgh – Online Division. It was done so well that I had to give permission for the school to use it as an example in all future typography classes. - [Reason & Love](https://patrickiverson.com/portfolio/reason-love/) - This was just a fun little think I did as I was falling in love in 2010. It was inspired by the quote, the movie Across the Universe and an excuse to play with typography. - [The 30-Day Diabetes Cure Web Site](https://patrickiverson.com/portfolio/the-30-day-diabetes-cure-web-site/) - This is the redesign I completed for Jim Healthy Publications and the book The 30-Day Diabetes Cure. Heavily conversion focused, this site is built on WordPress and aims at getting newsletter sign ups and book sales. - [The Very Best Santa Fe Logo](https://patrickiverson.com/portfolio/the-very-best-santa-fe-logo/) - This is an identity that I designed for a successful, local real estate group in Santa Fe, NM. This group needed a logo that could span multiple sub-brands for the different markets they focus on. The strong mark is a seal of approval. - [Brainstorms, Inc. Logo](https://patrickiverson.com/portfolio/brainstorms-inc-logo/) - This is a logo comp that I designed for a publishing client of mine. They specialize in internet and email marketing, and focus on health related products. The company has since shifted it's branding efforts, but I personally love this logo. - [LuckyClover Jewelry](https://patrickiverson.com/portfolio/luckyclover-jewelry-wordpress-web-design/) - This is a comprehensive eCommerce website for a jewelry manufacturer who specializes in Italian Murano glass. LuckyClover Jewelry was a fantastic client and a fun project. - [Narasopa Media WordPress Web Design](https://patrickiverson.com/portfolio/narasopa-media-wordpress-web-design/) - A comprehensive brand identity and custom website project for Narasopa Media WordPress Web Design, designed by Patrick Iverson in New Mexico. The project included web design with image gallery, visual identity and logo design. Narasopa Media is a internet marketing agency I worked with in Santa Fe, NM. - [Pain Adds Color WordPress Web Design](https://patrickiverson.com/portfolio/pain-adds-color-wordpress-web-design/) - Pain Adds Color is a clothing company based out of Santa Fe, NM. They will be releasing seasonal lines of shirts and accessories. Visit painaddscolor.com - [Mirador Gallery Logo](https://patrickiverson.com/portfolio/mirador-gallery-logo/) - Mirador is a fine art gallery and custom jeweler in the world renowned Canyon Road district in Santa Fe, NM. When they initially opened, Mirador specialized in Mayan jade, and wanted a logo that reflected the history of the culture. - [Ironside Tattoo WordPress Web Design](https://patrickiverson.com/portfolio/ironside-tattoo-wordpress-web-design/) - Ironside Tattoo is the alter ego of tattoo artist Max Ireland. This is a simple, elegant, responsive single-page portfolio website run on WordPress. - [Webster Enterprises WordPress Web Design](https://patrickiverson.com/portfolio/webster-enterprises-wordpress-web-design/) - Webster Enterprises is truly a unique organization with abundant knowledge in art, real estate, venture capitalism and so much more. This is a responsive, WordPress powered website designed and developed for them in 2012. - [Sirius Cycles WordPress Web Design](https://patrickiverson.com/portfolio/sirius-cycles-wordpress-web-design/) - Sirius Cycles is a new bicycle shop on the southside of Santa Fe. This is a responsive, WordPress powered website built for them in late 2012. - [Jessie Baca WordPress Web Design](https://patrickiverson.com/portfolio/jessie-baca-wordpress-web-design/) - Jessie Baca is Santa Fe, New Mexico's premier wedding and event planner. She had me do this redesign and consolidation of her website and WordPress blog in late 2012. This WordPress powered website is responsive, socially geared and quite lovely. - [Wolf Krusemark WordPress Web Design](https://patrickiverson.com/portfolio/wolf-krusemark-wordpress-web-design/) - Wolf Krusemark is an old, dear friend of mine. This is an update of an old site I had designed for him. This WordPress powered website is responsive, featured really neat image hover effects, eCommerce and more. - [Junction Santa Fe WordPress Web Design](https://patrickiverson.com/portfolio/junction-santa-fe-wordpress-web-design/) - Junction is Santa Fe's dedicated sports bar. This WordPress powered website is responsive. - [Cheerful Colours Squeeze Page Web Design](https://patrickiverson.com/portfolio/cheerful-colours-squeeze-page-web-design/) - Cheerful Colours approaced me to design a squeeze page for their new jewelry manufacturing venture. - [Poetic Earth Herbals Logo](https://patrickiverson.com/portfolio/poetic-earth-herbals-logo/) - Poetic Earth Herbals is a Santa Fe, New Mexico based company that focuses on products for new and soon-to-be mothers. This logo was designed in 2011. - [Artichokes & Pomegranates WordPress Web Design](https://patrickiverson.com/portfolio/artichokes-pomegranates-wordpress-web-design/) - This is a simple, clean and elegant WordPress powered website for Santa Fe, New Mexico florist Artichokes & Pomegranates. - [Inspired Action Foundation Logo](https://patrickiverson.com/portfolio/inspired-action-foundation-logo/) - This is a logo for the Inspired Action Foundation that I designed in 2011. - [Local Guerrilla Marketing Funnel](https://patrickiverson.com/portfolio/local-guerrilla-marketing-training-event-marketing-funnel/) - This is a marketing funnel that I designed for Local Guerilla Marketing in 2011. - [La Cantina Logo](https://patrickiverson.com/portfolio/la-cantina-logo/) - This is a logo I designed for a restaurant in Santa Fe, New Mexico. - [Mango Molli Logo](https://patrickiverson.com/portfolio/mango-molli-logo/) - Mango Molli is a swimwear company based out of Santa Fe, New Mexico. - [Bob Marley Wallpaper](https://patrickiverson.com/portfolio/bob-marley-wallpaper/) - This is just a fun wallpaper I did inspired by the documentary Marley. Bob Marley has been one of the most inspiring musicians throughout my life. - [Men of Masked Deceptions Book Cover](https://patrickiverson.com/portfolio/men-of-masked-deceptions-book-cover/) - This is a book cover I designed in 2012 for a colleague. She is self publishing the book and it is a very intriguing tale! - [SALUTE.us Logo Proposal](https://patrickiverson.com/portfolio/salute-us-logo-proposal/) - I recently designed this logo for an online competition, only to later realize I was not qualified to submit it. Regardless, it was a fun process and I really like the final outcome. - [Old Santa Fe Inn Responsive WordPress Web Site](https://patrickiverson.com/portfolio/old-santa-fe-inn-responsive-wordpress-web-site/) - Old Santa Fe Inn is one of Santa Fe's top hotels. They approached Narasopa Media for some modifications, and through a series of discussions, the client requested responsive styling and a content management system. We went with WordPress and made this site optimized for all viewport sizes. - [Rachel Darnell Studio Responsive WordPress Web Design](https://patrickiverson.com/portfolio/rachel-darnell-studio-responsive-wordpress-web-design/) - Artist Rachel Darnell owns her own gallery in the world-renowned Canyon Road art district. I designed and developed this WordPress web site for her own personal studio work. - [ECS WordPress Web Design](https://patrickiverson.com/portfolio/ecs-wordpress-web-design/) - Expert Computer Solutions (ECS) is a local IT company here in Santa Fe, NM. I designed and developed this WordPress website for them while working with Narasopa Media. We underwent an entire rebrand with a new logo, brochures, and business cards. - [Southwest Care Center Responsive Web Design](https://patrickiverson.com/portfolio/southwest-care-center-responsive-web-design/) - This is a website I designed and helped develop while working with Xynergy, Inc. It is built on Expression Engine and is fully responsive. - [Dudelczyk Photography Responsive WordPress Web Design](https://patrickiverson.com/portfolio/dudelczyk-photography-responsive-wordpress-web-design/) - Joaquin Dudelczyk is a good friend of mine here in Santa Fe, NM. He is a budding photographer with a natural eye for candidly caught moments in life. This WordPress powered website shows off his images in a responsive and elegant manner. Enjoy. - [Honeymoon Forever Book Design and WordPress Website](https://patrickiverson.com/portfolio/honeymoon-forever-book-design-and-wordpress-web-design/) - Honeymoon Forever is an engaging eBook about building human connection through a deeper, more comprehensive look at the beginning of relationships, the powerful phase known to most as the Honeymoon Period. I was hired to design the book itself, as well as the promotional website, Facebook cover photo, email marketing masthead, and more. - [Death Valley Hotel Stovepipe Wells Responsive WordPress Web Design](https://patrickiverson.com/portfolio/death-valley-hotel-stovepipe-wells-responsive-wordpress-web-design/) - Stovepipe Wells is one of the coolest hotels in the hotest place on earth - Death Valley. I was hired to work with Christon Holtzman to redesign their dated site, incorporate WordPress as a content management system, improve the mobile experience with responsive styling, and more! - [Trees Lounge - Cinco de Mayo Flyer](https://patrickiverson.com/portfolio/trees-lounge-cinco-de-mayo-flyer/) - This is just a fun flyer I did for my friends at Trees Lounge in Kauai, HI for their Cinco de Mayo celebration =) - [Blast from the Past! Spaceport America Website - Circa 2006](https://patrickiverson.com/portfolio/blast-from-the-past-spaceport-america-website-circa-2006/) - Whoa! Thanks to The Wayback Machine, I was able to dig up this glorious dinosaur of a website, complete with a Flash splash page, that I designed and built with BCA for Spaceport America back in 2006. Just goes to show how far the web has come. - [Awair](https://patrickiverson.com/portfolio/awair-logo-design/) - This is the new visual identity and website for Awair, a life coaching program from Aaron Johnston in Kauai, HI. I also designed some fliers and t-shirts that he gives to his clients. - [VisionTech Partners](https://patrickiverson.com/portfolio/visiontech-partners-logo-design-and-wordpress-website/) - Located in the center of Indiana’s innovation ecosystem is VisionTech Partners and VisionTech Angels. They help inventors, entrepreneurs, investors, universities, and strategic partners converge to share, develop, fund, and launch innovative technologies. Lux + Associates hired me to design their logo and a WordPress website. - [Matrix-Bio](https://patrickiverson.com/portfolio/matrix-bio-logo-wordpress-website-and-investor-sheet/) - Matrix-Bio is an incredibly fascinating company that is redefining cancer diagnostics. Lux + Associates hired me to revamp their logo, design a WordPress website for them, and put together an investor sheet. - [EcoPesticides International](https://patrickiverson.com/portfolio/ecopesticides-international-logo-wordpress-website-infographic-and-investor-sheet/) - EcoPesticides International is a start up that creates non-toxic and environmentally friendly pesticides. Lux + Associates hired me to design their logo, a WordPress website, and an investor sheet. - [Zocere, Inc.](https://patrickiverson.com/portfolio/zocere-inc-logo-stationery-wordpress-website/) - Zocere, Inc. is developing incredible stroke therapeutics. One of their drugs has the potential of being the first neuro-protectant on the market. Lux + Associates hired me to design their logo, stationery, a WordPress website, and an investor sheet. - [SmartStateSC Annual Report](https://patrickiverson.com/portfolio/smartstatesc-annual-report/) - SmartState is a research economic development organization in South Carolina that partners with Clemson University, the Medical University of South Carolina and the University of South Carolina. They do some incredible things in the Advanced Materials & Nanotechnology, Automotive & Transportation, Biomedical, Future Fuels®, Information Science, and Pharmaceutical fields. Lux + Associates hired me to design their 2013 Annual Report. - [USC School of Medicine Greenville](https://patrickiverson.com/portfolio/university-of-south-carolina-school-of-medicine-greenville-admissions-brochure/) - The University of South Carolina School of Medicine Greenville is a four-year medical school located in the heart of South Carolina’s most comprehensive health system – the Greenville Health System – and backed by two decades of partnership in providing comprehensive medical education to students from the state’s largest public university, the University of South Carolina. Lux + Associates hired me to design their Admissions Brochure. - [Lux + Associates WordPress Website](https://patrickiverson.com/portfolio/lux-associates-wordpress-website/) - Lux + Associates is a strategic communications firm that’s been helping clients create impact since 1994. I've been working with Melanie Lux as a contract designer and web-developer since early 2013. She is a true professional, making my job on projects we collaborate on not only more fun to work on, but resulting in incredible results. - [Tres Milagros](https://patrickiverson.com/portfolio/tres-milagros/) - Tres Milagros makes natural bath and beauty products handcrafted in Santa Fe, NM. They hired me to design a logo for their company that had an old world Spanish feel. - [Sponsorship Advertisement](https://patrickiverson.com/portfolio/sponsorship-advertisement/) - This is a square ad I designed to go into the program for the 2015 Santa Fe Film Festival. - [Awairness, Inc.](https://patrickiverson.com/portfolio/awairness-inc/) - Awairness Inc. is a digital start-up that I'm a founder of that is targeting some of the world’s fastest growing industries. We are committed to providing our users with breakthrough experiences that meet the highest standards for user engagement, entertainment value, and personal and social contribution, all at the same time. This is the main company's WordPress website. - [Patrick Iverson](https://patrickiverson.com/portfolio/patrick-iverson/) - These are my most recent business card designs. They're square Luxe cards printed at Moo and I love them! - [Talis Fortuna](https://patrickiverson.com/portfolio/talis-fortuna/) - Talis Fortuna is the collaborative dream of tattoo artists, Jason Metka & Crow B. Rising. A unique tattoo studio in the heart of the Santa Fe Railyard District at Baca Street. They offer the expertise of over 15 years of professional tattooing experience in a clean, comfortable and private setting. I designed this WordPress website for them to showcase their tattoo work. - [Carl W. Stern Associates](https://patrickiverson.com/portfolio/carl-w-stern-associates/) - Carl Stern advises clients on business and corporate strategy, organization design, and leadership succession. He hired me to design an identity package for his company. He was an incredible client as he provided clear direction, appreciated clean, strong typography, and we really easy to work with. - [ECS Visual Branding Update](https://patrickiverson.com/portfolio/ecs-visual-branding-update/) - ECS is a local IT company that's been in business for quite some time. I updated their branding several years back to target more local businesses. This year, they wanted to clean up their image to appeal more to midsize organizations and local government. We opted for a dark and bold main visual, and retained their blue and yellow colors. A new website was designed to be mobile friendly and load much faster than the previous website. We also incorporated lead generation forms to all of the Solutions web pages. New stationery, sales sheets, and a pocket folder accompany the branding refresh. - [Leading Estates of the World](https://patrickiverson.com/portfolio/leading-estates-of-the-world/) - With a legacy of 46+ years and an archive of over 100 issues, Leading Estates of the World is the original publication showcasing the most extraordinary, preeminent estate properties in the world. The challenge with this WordPress powered website was how to organize and showcase the hundreds of incredible estates featured throughout their illustrious history. - [Flippin, Bruce & Porter](https://patrickiverson.com/portfolio/flippin-bruce-porter-website/) - Flippin, Bruce & Porter is a large investment firm based in Virginia. Lux + Associates hired me to redesign their website to be more impactful and representative of their company. It's powered by WordPress and is mobile-friendly. - [Your Pass Now](https://patrickiverson.com/portfolio/your-pass-now-visual-identity/) - Your Pass Now is a pilot program that allows visitors, for a select group of national parks, to purchase entrance passes electronically. Your Pass Now streamlines a paper-based purchase process that was previously only available at physical park locations or approved resellers. Your Pass Now provides a new level of convenience and flexibility to park visitors by delivering park passes at the click of a button. - [Santa Fe Film Festival](https://patrickiverson.com/portfolio/santa-fe-film-festival/) - The Santa Fe Film Festival focuses on bringing together distinguished industry specialists and discriminating movie lovers through festivals, accessible screenings, panels, workshops and parties. I sponsored a new WordPress website for them to replace their outdated, poorly performing old site. The challenge with this particular WordPress-powered website was how best to showcase their rich history and the hundreds of films they've featured throughout the years. - [David Muench - American Landscape Photographer](https://patrickiverson.com/portfolio/david-muench-american-landscape-photographer/) - David Muench is an American landscape and nature photographer known for portraying the American western landscape. He is the primary photographer for more than 50 books and his work appears in many magazines, posters, and private collections. Some friends and colleagues of mine are representing his fine art photography in their gallery here in Santa Fe, NM. This is a proposed logo for his personal brand. - [Tequila Triunfo](https://patrickiverson.com/portfolio/tequila-triunfo/) - This is a mockup I did for a colleague's tequila line named Tequila Triunfo. Currently only available in Mexico, this was to be the visual branding for the American release. - [Santa Fe Housing Trust](https://patrickiverson.com/portfolio/santa-fe-housing-trust/) - The Housing Trust is a non-profit community development organization that assists residents of northern New Mexico to gain access to affordable housing. I designed and developed this WordPress website with ease of navigation and future expansion in mind. - [NM Auto Search](https://patrickiverson.com/portfolio/nm-auto-search/) - NM Auto Search is a product NMI prototyped that serves as a comprehensive directory of used cars for sale at dealerships throughout New Mexico. - [New Mexico Interactive](https://patrickiverson.com/portfolio/new-mexico-interactive/) - New Mexico Interactive (NMI) is a wholly-owned subsidiary of NIC, Inc. – leaders in electronic government services. I've been working for NMI for nearly fours years now, and in 2016 we redesigned our visual identity. Complete with a new logo, new color system, and new typography, the new visual identity is clean, fresh, strong, and striking. - [SmartState SC](https://patrickiverson.com/portfolio/smartstate-sc/) - SmartState is a research economic development organization in South Carolina that partners with Clemson University, the Medical University of South Carolina and the University of South Carolina. They do some incredible things in the Advanced Materials & Nanotechnology, Automotive & Transportation, Biomedical, Future Fuels, Information Science, and Pharmaceutical fields. Lux + Associates hired me to design their 2016 Annual Report. This is the third annual report I've done for SmartState - [New Mexico Business One-Stop Portal](https://patrickiverson.com/portfolio/new-mexico-business-one-stop-portal/) - This project is a design and HMTL prototype built for a potential New Mexico Business One-Stop portal. The primary goal was to make planning, starting, and maintaining a business easy for New Mexico's citizens. A bold design with color-coded sections, comprehensive navigation, and an innovative site search concept helped New Mexico Interactive during oral presentations and helped us win the procurement. - [The Rikoon Group](https://patrickiverson.com/portfolio/the-rikoon-group/) - Located in Santa Fe, New Mexico, The Rikoon Group is a multi-faceted investment advisory firm providing long-term financial strategies for families, individuals, business owners, and charitable organizations using a customized approach to meet the unique needs of each client. They have stayed small so as to intentionally give their clients as much individual attention necessary to achieve these goals. - [BioSafe Technologies](https://patrickiverson.com/portfolio/biosafe-technologies/) - BioSafe Technologies is a startup in Albuquerque, New Mexico, whose lead product is a disposable disinfectant wipe treated with their patented light-activated antimicrobial, created for healthcare environments to eradicate bacteria, fungi and viruses, and prevent the regrowth of deadly biofilms. - [Ryan Greendyk](https://patrickiverson.com/portfolio/ryan-greendyk-wordpress-website/) - Ryan Greendyk is a colleague and friend of mine. He hired me to design this single-page online resumé for him in early 2014. - [Thrive Ice Cream](https://patrickiverson.com/portfolio/thrive-ice-cream/) - Thrive Ice Cream and Thrive Gelato are changing the way healthcare and senior living facilities, athletics programs, and individuals use nutrition to address special dietary requirements, fuel performance or simply to eat smarter. I was hired to design a custom WordPress theme with a strong product marketing focus. - [Tile Farm](https://patrickiverson.com/portfolio/tile-farm/) - Tile Farm is an incredible math app that provides teachers, parents, and students with engaging new ways to learn and play. - [Awairness, Inc.](https://patrickiverson.com/portfolio/awairness-inc-2/) - I am one of the founders of Awairness, a design studio creating games, apps, and services intended to excite users, impact communities, and inspire change. This is our custom WordPress website. - [Maple Seed Capital](https://patrickiverson.com/portfolio/maple-seed-capital/) - Maple Seed Capital invests transition capital in Great Lakes region healthcare companies with a focus on building value and achieving sustainable growth. I was hired to design a visual identity and custom WordPress website. - [OneNova](https://patrickiverson.com/portfolio/onenova/) - oneNova is a free-to-play mobile puzzle game that takes players on the action-packed journey of Nova and the EleMentals: a lovable team birthed by the Big Bang and tasked with the responsibility of creating the ideal conditions on Earth for life to emerge, evolve, and awaken to its full potential. - [Bolton Endurance](https://patrickiverson.com/portfolio/bolton-endurance/) - Based in Santa Fe, New Mexico, Bolton Endurance Sports Training specializes in providing coaching and educational services to endurance athletes. I was hired to design a custom WordPress theme with membership and eCommerce functionality. We also moved hosts and improved load times. - [Lux Writes](https://patrickiverson.com/portfolio/lux-writes/) - Lux Writes is the freelance writing portfolio website for Melanie Lux, a longtime friend and colleague. We do a lot of good work together and she makes every project fun. Her specialties include B2B Freelance Writing, Content Marketing, and Brand Consulting. She works for clients around the country, including Indianapolis, Indiana, Santa Fe, New Mexico, and Columbia, South Carolina. - [AMP Concerts](https://patrickiverson.com/portfolio/amp-concerts/) - AMP Concerts hired me to design their 2019 Summer Guide. It showcases the Levitt Amp Santa Fe Music Series and their Free Movies in the Park. They were great clients, easy to work with, had all their content in order, and communicated well. This all lead to a strong cover and editorial design. Over 15,000 were printed and distributed in the Santa Fe Reporter, along with a full page ad and poster design. If you haven't picked one up yet, do it! It's sure to be a great Summer in the Santa Fe Railyard. - [SC Innovates](https://patrickiverson.com/portfolio/sc-innovates/) - SC Innovates, the SmartState Center for Innovation + Commercialization, is located within the University of South Carolina (UofSC) Darla Moore School Business (DMSB). SC Innovates was created to connect the more than 50 SmartState Centers at UofSC, Clemson University, and the Medical University of South Carolina with companies, organizations, and individuals interested in tapping into the expertise of the nearly 75 SmartState Endowed Chairs and their research labs. Lux Writes hired me to design and build this custom WordPress website for them in 2019. There were many design challenges to solve, with a lot of custom fields and page templates built into the theme. Everyone is thrilled with the results! - [Reyah Sunshine Farm](https://patrickiverson.com/portfolio/reyah-sunshine-farm/) - Reyah Sunshine Farm is a family homestead operating on 3.5 acres in the Chimayo valley of northern New Mexico. They are situated on the Santa Cruz river about 1 quarter mile downstream from the Santuario de Chimayo. Owned and operated by Asher Singer, a good friend that I've done work for in the past, I was contacted to help design the visual identity and a WordPress website to help promote his new venture. Catch them every Saturday at the Santa Fe Farmer's Market! - [HCN Media](https://patrickiverson.com/portfolio/hcn-media/) - With over 40 years of experience, HCN Media is the leading full-service, social change marketing agency delivering culturally driven – not translations driven – multimedia strategies. As the largest U.S. producer and syndicator of Spanish-language public interest and educational content for traditional and digital media, organizations rely on HCN Media to positively impact issues that disproportionately affect Hispanics every day. They hired me to design and develop an inbound marketing focused WordPress website. Aside from the custom conversion form solutions, there were numerous custom post types, custom taxonomies, custom fields, and custom templates to help organize their services, case studies, clients, testimonials, and affiliates and optimize their on-page organic search engine optimization. The site includes an interactive Google map of radio affiliates. - [EE Ford Summer Teachers' Colloquium](https://patrickiverson.com/portfolio/ee-ford-summer-teachers-colloquium/) - The Colloquium is designed to allow teachers a unique opportunity to gain inspiration before the school year. The Colloquium offers a variety of courses in four basic tracks: Math & Science, Writing & Literature, History & Culture, and the Arts. This focus of this site is primarily on marketing the Colloquium to teachers and promote courses and staff. - [Santa Fe Film Festival Redesign](https://patrickiverson.com/portfolio/santa-fe-film-festival-redesign/) - The original Santa Fe Film Festival has been at it for as long as I've been doing design work. Celebrating their 20th anniversary, we did another refresh on their website. It has good bones with really nice information architecture and some pretty advanced WordPress templating and lots of custom fields. I've been working with them for six years now and the site is only getting better with each iteration. - [Slate Stern Law](https://patrickiverson.com/portfolio/slate-stern-law/) - Slate Stern is a lawyer based in Santa Fe, NM who specializes in personal injury, business litigation, and property rights law. - [Grey Matter Float](https://patrickiverson.com/portfolio/grey-matter-float/) - Grey Matter is committed to providing an unparalleled experience when it comes to optimizing health, wellness, mind and body. Through a variety of research-based, immersive experiences, such as Float and Infrared therapy, as well as CBD products, Grey Matter offers a premium wellness spa developed for cultivating mental regeneration and physical recovery. - [Zatara Contemporary](https://patrickiverson.com/portfolio/zatara-contemporary/) - Zatara Contemporary is a fine art gallery located on the world-renowned fine art destination of Canyon Road in Santa Fe, New Mexico. My wife does their social media work and they were in desperate need of a new, more user-friendly and visually pleasing website. - [Boomerang Ventures](https://patrickiverson.com/portfolio/boomerang-ventures/) - Boomerang Ventures is on a mission to help solve the most pressing healthcare challenges facing the world today through a venture fund and studio and thus ensure a better quality of life for all. They do that by building, launching, and funding new healthcare and life sciences companies with the potential to disrupt legacy technologies and processes and in so doing improve patient outcomes and lower the cost of health care. - [Corrales Winery](https://patrickiverson.com/portfolio/corrales-winery/) - Founded in the year 2000, Corrales Winery is family owned and operated. They specialize in finely crafting small quantities of rich, delicious wines showcasing the fruit flavors of the finest grapes grown under the New Mexico sun. They have their own vineyard located adjacent to the winery that produces award winning Muscat Canelli dessert wine. This was a fun project and I was able to taste some really incredible wines. Go visit the tasting room! - [VisionTech Partners Redesign](https://patrickiverson.com/portfolio/visiontech-partners-redesign/) - Over the last decade, VisionTech has emerged as one of the Midwest’s most active angel investing groups, adding fuel to the innovation economy by injecting capital and business acumen into some of the nation’s and region’s hottest early growth companies. I did their initial visual identity and WordPress website years ago, but it was time for website redesign. Easier navigation and content management were key concerns. It came out strong and should carry them for years to come. - [Massage of Santa Fe](https://patrickiverson.com/portfolio/massage-of-santa-fe/) - Massage of Santa Fe is a new massage spa in Santa Fe that specializes in Thai Massage. I created a very simple and visual pleasing WordPress website to help get them off the ground. Next, we'll work on online bookings and a better social media presence. - [Handpicked Santa Fe](https://patrickiverson.com/portfolio/handpicked-santa-fe/) - This project was for handpicked SANTA FE, which is the real estate brand of long-time friend Daniel Huberman. Daniel is a really good guy — personable, knowledgable, caring, hard-working. He makes a great realtor. - [Gilpin EZO](https://patrickiverson.com/portfolio/gilpin-ezo/) - Gilpin EZO provides easy-open ends, specialty closures, and plastic food containers that add convenience, enhance safety and build brand loyalty to customers across six continents and 40 countries. Lux Writes hired me to redesign their WordPress website and complete some 301 redirects from an older site. - [Patrick Iverson Rebrand](https://patrickiverson.com/portfolio/patrick-iverson-rebrand/) - Shameless self promotion alert ;) I have been meaning to redesign my website for quite some time. I My workflow has changed and I wanted my site to reflect more modern trends. I also re-woked my logo a bit, sticking with the general heart clover design, but updating type and color. The website is clean, fast, and easy to navigate. I hope you enjoy! - [RA Organics](https://patrickiverson.com/portfolio/ra-organics/) - RA ORGANICS is a superfood juice and smoothie lounge in the heart of Santa Fe. Come reconnect with the power of nature’s gifts in a conscious environment. - [deBella Fine Gems & Jewelry Arts](https://patrickiverson.com/portfolio/debella-fine-gems-jewelry-arts/) - A custom e-commerce WordPress website for a Santa Fe jewelry designer, built to elevate the brand and improve product discovery, mobile usability, and lead generation. - [Campbell Insurance](https://patrickiverson.com/portfolio/campbell-insurance/) - A responsive WordPress website redesign for an employee-owned insurance and risk management firm, created to improve content organization, usability, and ongoing site management. - [ASD Dudelczyk Family Law](https://patrickiverson.com/portfolio/asd-dudelczyk-family-law/) - A complete visual identity and responsive WordPress website for a family law practice serving New Mexico and Colorado. - [Brushetta Signs](https://patrickiverson.com/portfolio/brushetta-signs-wordpress-website/) - A fast-turnaround WordPress website for a female-owned sign painting and design company in Los Angeles, built to showcase craftsmanship, murals, gold leaf work, and portfolio imagery. - [SmartApply Rebrand](https://patrickiverson.com/portfolio/smartapply-rebrand/) - A visual identity refresh for SmartApply, an agricultural technology company helping growers reduce chemical usage and improve spray precision. - [LANL Foundation Website Redesign](https://patrickiverson.com/portfolio/lanl-foundation-wordpress-website/) - A large-scale WordPress website redesign for the LANL Foundation, featuring custom content architecture, accessibility improvements, and a more usable experience across 200+ pages and posts. ## Kudos - [A. Michael Hyde, Jetworks Corporation](https://patrickiverson.com/kudos/a-michael-hyde-jetworks-corporation/) - Creative genius, practicality and execution are rarely found in one place. Patrick Iverson has been our exclusive resource for web design and worldwide print media advertising and marketing for four years and has been the best dollar for dollar investment we have ever made in an outsourced resource. - [Tai Bixby, Keller Williams Realty](https://patrickiverson.com/kudos/tai-bixby-keller-williams-realty/) - Patrick was the head of the graphics and advertising department at Prudential Santa Fe Real Estate. He was fun to work with, produced world-class graphics and designs on time and communicated well. He was a huge asset to our brokerage. His work impressed my clients and intimidated my competitors. - [Candace Walsh, Brainstorms, Inc](https://patrickiverson.com/kudos/candace-walsh-brainstorms-inc/) - I can't say enough great things about Patrick Iverson. He's a beautiful designer; his work is modern and clean, and he took constructive feedback very graciously. He's a pleasure to work with: considerate, responsible, and personable. His observations were wise and insightful. - [Emily Medvec, Keller Williams Realty](https://patrickiverson.com/kudos/emily-medvec-keller-williams-realty/) - Patrick Iverson can deliver exceptional creative solutions in an extraordinary and professional way. His range of vision, inventive use of technology, solid communication and his personable way of being make him an excellent business partner in any creative endeavor. - [Michael Kanner, Digital Media Consultant](https://patrickiverson.com/kudos/michael-kanner-digital-media-consultant/) - Patrick brings passion, creativity and hard work to any project he is working on. Additionally, very few people in his industry have honed all of the skills that Patrick has managed to master. This guy can do it all. - [Cecile LaBore, Recovery Systems Institute](https://patrickiverson.com/kudos/cecile-labore-recovery-systems-institute/) - Patrick's design sense opened up new possibilities for our website. His keen sense of matching client needs and skills to the available tools produced a site that we love working with. And his relaxed and responsive personal style made the whole project a pleasant experience. - [Brian Tercero, The Very Best of Santa Fe](https://patrickiverson.com/kudos/brian-tercero-the-very-best-of-santa-fe/) - Patrick is one of the most creative guys I have had the opportunity to work with. He seems to have an endless pool of ideas that are fun and fresh. Besides his talent, Patrick is also a good guy to work with. He is an asset to any person or company that decides to do - [David Bau, Mirador Gallery](https://patrickiverson.com/kudos/david-bau-owner-mirador-gallery/) - Beyond his skill as a designer and web developer, Patrick is an absolute pleasure to work with. His personable and energetic nature is something I've rarely seen in working with a designer, and he is enthusiastic to convey not only good design, but the philosophy behind it. - [Brent Conner, New Mexico Interactive](https://patrickiverson.com/kudos/brent-conner-new-mexico-interactive/) - I highly recommend Patrick for many professional reasons. He's a valuable asset to any project he's involved with. His creativity and ability to effectively work with a broad range of people is impressive. He's a great designer and an incredibly efficient front-end developer. - [Kuda Bhejana, Entrepreneur, VOXSTA](https://patrickiverson.com/kudos/kuda-bhejana-entrepreneur-voxsta/) - Patrick is a web developer extraordinaire! We worked together on the UI of a web application to rate and review politicians. His deployments were prompt, and above standard. His UI work is clean, and solid. His work is well thought-out, which speaks to his expertise as a brand consultant. - [Virginia Williams](https://patrickiverson.com/kudos/virginia-williams/) - Patrick is smart, easy to work alongside, and able to interpret concepts and ideas into something functional... I cannot adequately convey with brevity how impressive his skills are with every challenge he's encountered in the varied contracts, events, websites, databases and e-commerce situations where I've found myself needing his help. ## Categories - [News](https://patrickiverson.com/category/news/) - [Brand Strategy](https://patrickiverson.com/category/brand-strategy/) - [Visual Identity](https://patrickiverson.com/category/visual-identity/) - [WordPress Development](https://patrickiverson.com/category/wordpress-development/) - [Working with a Designer](https://patrickiverson.com/category/working-with-a-designer/) - [New Mexico Notes](https://patrickiverson.com/category/new-mexico-notes/) ## Tags - [Web Design](https://patrickiverson.com/tag/web-design/) - [Javascript Slider](https://patrickiverson.com/tag/javascript-slider/) - [Logo Design](https://patrickiverson.com/tag/logo-design/) - [Featured Listings](https://patrickiverson.com/tag/featured-listings/) - [eCommerce](https://patrickiverson.com/tag/ecommerce/) - [Flash Slider](https://patrickiverson.com/tag/flash-slider/) - [Graphic Design](https://patrickiverson.com/tag/graphic-design-2/) - [Social Marketing](https://patrickiverson.com/tag/social-marketing/) - [Advertising](https://patrickiverson.com/tag/advertising/) - Advertisements for both print and web. - [Online Donations](https://patrickiverson.com/tag/online-donations/) - [Language Translation Plugin](https://patrickiverson.com/tag/language-translation-plugin/) - [Multimedia](https://patrickiverson.com/tag/multimedia/) - [Image Gallery](https://patrickiverson.com/tag/image-gallery/) - [Calendar](https://patrickiverson.com/tag/calendar/) - [Editorial Design](https://patrickiverson.com/tag/editorial-design/) - [Pre-Press](https://patrickiverson.com/tag/pre-press/) - [Print Brokering](https://patrickiverson.com/tag/print-brokering/) - [Copywriting](https://patrickiverson.com/tag/copywriting/) - [Typography](https://patrickiverson.com/tag/typography/) - [Non-Profit](https://patrickiverson.com/tag/non-profit/) - [Color System](https://patrickiverson.com/tag/color-system/) - [Events Calendar](https://patrickiverson.com/tag/events-calendar/) - [Product Packaging](https://patrickiverson.com/tag/product-packaging/) - [Photography](https://patrickiverson.com/tag/photography/) - [Internet Marketing](https://patrickiverson.com/tag/internet-marketing/) - [Email Marketing](https://patrickiverson.com/tag/email-marketing/) - [Responsive](https://patrickiverson.com/tag/responsive/) - [Web Hosting](https://patrickiverson.com/tag/web-hosting/) - [Lightbox](https://patrickiverson.com/tag/lightbox/) - [Fixed Navigation](https://patrickiverson.com/tag/fixed-navigation/) - [Squeeze Page](https://patrickiverson.com/tag/squeeze-page/) - [Book Cover Design](https://patrickiverson.com/tag/book-cover-design/) - [Spec Work](https://patrickiverson.com/tag/spec-work/) - [Expression Engine](https://patrickiverson.com/tag/expression-engine/) - [Facebook Cover Image](https://patrickiverson.com/tag/facebook-cover-image/) - [Sacred Geometry](https://patrickiverson.com/tag/sacred-geometry/) - [T-Shirt Design](https://patrickiverson.com/tag/t-shirt-design/) - [Bootstrap Framework](https://patrickiverson.com/tag/bootstrap-framework/) - [WordPress](https://patrickiverson.com/tag/wordpress/) - [Membership](https://patrickiverson.com/tag/membership/) - [HTML](https://patrickiverson.com/tag/html/) - [Video Background](https://patrickiverson.com/tag/video-background/) - [MailChimp Integration](https://patrickiverson.com/tag/mailchimp-integration/) - [Animated Type](https://patrickiverson.com/tag/animated-type/) - [SEO](https://patrickiverson.com/tag/seo/) - [SASS](https://patrickiverson.com/tag/sass/) - [SCSS](https://patrickiverson.com/tag/scss/) - [Parallax](https://patrickiverson.com/tag/parallax/) - [Custom Fields](https://patrickiverson.com/tag/custom-fields/) - [UX](https://patrickiverson.com/tag/ux/) - [UI](https://patrickiverson.com/tag/ui/) - [Ember](https://patrickiverson.com/tag/ember/) - [Chart.js](https://patrickiverson.com/tag/chart-js/) - [Santa Fe, NM](https://patrickiverson.com/tag/santa-fe-nm/) - I live and work in Santa Fe, NM. Here are some projects for local business in Santa Fe and the surrounding areas. - [NM](https://patrickiverson.com/tag/nm/) - [Albuquerque, NM](https://patrickiverson.com/tag/albuquerque-nm/) - [SC](https://patrickiverson.com/tag/sc/) - [VA](https://patrickiverson.com/tag/va/) - [IL](https://patrickiverson.com/tag/il/) - [Santa Fe](https://patrickiverson.com/tag/santa-fe/) - [Real Estate](https://patrickiverson.com/tag/real-estate/) - [Featured](https://patrickiverson.com/tag/featured/) - [Stationery](https://patrickiverson.com/tag/stationery/) - [Interactive Map](https://patrickiverson.com/tag/interactive-map/) - [Custom Post Types](https://patrickiverson.com/tag/custom-post-types/) - [Custom Taxonomies](https://patrickiverson.com/tag/custom-taxonomies/) - [Information Architecture](https://patrickiverson.com/tag/information-architecture/) ## Services - [Branding](https://patrickiverson.com/service/branding/) - A logo is far more than just an image to identify your business, it is the visual representation of your brand. It speaks volumes about you before a potential customer even knows what your company does. - [WordPress](https://patrickiverson.com/service/wordpress/) - WordPress is my publishing platform of choice. It powers a third of the world’s websites — everything from the White House and the country of Sweden to Beyoncé and The New Yorker. WordPress is very user friendly and puts content management in my clients’ hands. - [Personal Projects](https://patrickiverson.com/service/personal-projects/) - This section contains projects I’ve done for fun, friends, family, school and for no reason at all. They are not just graphic or web design, but art, photography, sketches, writing and more. - [Web Design](https://patrickiverson.com/service/web-design/) - I focus on user-centered design practices, follow industry standards, and specialize in clean, intuitive interfaces. From wireframes to final deliverables, I can help you make your vision a reality. - [Graphic Design](https://patrickiverson.com/service/graphic-design/) - A strong pre-press background with a focus on clean, cohesive and creative design is how I approach everything from editorial design and advertising to product packaging and stationery packages.