Creative Brief

I will refer back to this often during the creative process, so please take your time to think through the questions and answer as accurately as possible. This said, please keep your answers brief; hence the term ‘Creative Brief.’

Once established, I go full-throttle with the creative process and start conceptualizing ideas. Based on the scope of the project I will establish a time-line for approvals. I continue to hone our creative thought until it is a compelling and effective design solution for your business.

This form is part of my proven methodology. I follow this process no matter what the project, the medium or the challenge. Adhering to this process is what equips me to produce beautiful, effective and consistent work for you.


Your Name (required)

Your Email (required)

Company Name (required)


WHO ARE YOU?
What is your service or product?


YOUR OBJECTIVES
Where do you want to go?


DESIRED RESULTS AND VISION
How would you like to be perceived?


TARGET MARKET?
Who is your audience? Demographic? Psychographic?


COMPETITION
Who is your primary competitor?


SUCCESS CRITERIA
Define how you will judge a successful project?


PROJECT VOICE
What do you want this to say about you?


COLOR PREFERENCES
What is your favorite color and why?


Least favorite color and why?


VEHICLE
What would you like to produce? (For example: "Logo/Identity" "Advertisement" "Marketing Material" "Brochure" "P.O.P. Display" "Website" "Direct Mail" "Poster" "Other")


GAUGING PERCEPTION
Name logos you like, explain why?


KEYWORDS
What keywords best describe your business? (For example: "Dependable" "Established" "Enthusiastic" "Fun" "Progressive" "Edgy" "Unique" "Serious" "Traditional" "Strong" "Integrity" "Hi-Tech" "Precision" "Original " "Mainstream" "Others")


ADDITIONAL INFORMATION
Is there anything else I should know about your or the project?